Social Media Specialist

Location:
400 Avenue Sainte-Croix, Suite 10, Montreal, Quebec, H4N 3L4

Inspired by food? Committed to excellent service? So are we.

At Provigo, we are Food Lovers We are committed to our Colleagues and Customers and work hard to create a culture that allows us to be our authentic selves while working as a Team. We know that clear communication, collaboration and teamwork is the key to having a successful workplace.

We're looking for talented colleagues who are excited about providing an exceptional shopping experience for customers and delighting them every step of the way

Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Maxi, Discount banner located in Quebec, is seeking a Social Media Specialist. Maxi's brand has a strong DNA and personality to embody. The brand is bold, refreshing and fun, and its social audience is expecting nothing less. The brand is constantly looking for ways to push the limits, while creating content that is relevant and deeply entertaining.

You’ll be responsible for managing all facets of Maxi's customer-facing social media channels, including Facebook, TikTok, Instagram and LinkedIn. The focus of your role is to cultivate Maxi's communities, contribute to building a strong and positive social engagement, and driving social ROI for the organization.

Previous community management is required, along with a proven understanding of the evolving social media space, applied to Quebec communities. You'll be asked to embody the brand through community management, to weigh in on the social strategic plans and creative content, and to provide insights and recommendations on the performance of Maxi's content and the pulse of the community.

Accountabilities:
1. Maintain and grow Maxi's social platform to best in class standards, by collaborating with our agencies and partners.

2. Community management- Community building- Social listening, escalation and issues management- Guide development and optimization of social media content- Build strong Q&A to support with any program launch on social media- Deliver against brand priorities- Compile and evangelize results, learnings and best practices- Act as the internal voice of the customer- Advise on social media strategy in partnership with the brand team- Contribute to creating and executing plans with content creators and social influencers

3. Support with Maxi stores' Local Facebook pages- Support Maxi store manager with their local Facebook Page, including short training session and support with technical questions- Reporting on Local Facebook pages activity including key metrics- Provide creative inspiration and toolbox to help stores with supporting Maxi's key program on their Local Facebook pages

Job Qualifications- Proven community management experience- Demonstrated social media expertise from strategy through execution- Deep understanding of social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)- Working knowledge of social media tools (Social Studio and Data Studio an asset)- Excellent writing and editing skills (French)- Post-secondary education, with social media, digital marketing or PR certification- A passion for food (and play on words with food)- Exercise sound judgment to issue resolution of day-to-day operational challenges- Ability to work with autonomy, follow instructions and work as part of an integrated team- Ability to execute with flawless detail while keeping visibility of the broader strategy

Key Measures (Performance indicators):
- Community engagement- Positive sentiment- Community growth- Reach of Maxi's social leadership

About Loblaw Agency

Loblaw Agency is our newly minted, in-house creative agency within our Marketing team, and we are hiring many new exciting roles At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands

Loblaw's purpose - Live Life Well® - puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and a couple of Canada's top brands in President’s Choice and no name®.

At Loblaw Agency, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

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- La bannière à escompte Maxi, située au Québec, est à la recherche d’un Spécialiste, Médias sociaux. La marque Maxi possède un