Manager, Marketing/gestionnaire, Marketing

**Overview**

Ottawa Tourism’s vision is to be one of Canada’s most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in initiatives that improve Ottawa’s visitor experience. We contribute to the broader economic development objectives of the city and the success of our stakeholders and, by doing so, enrich the quality of life for all Ottawa residents.

Reporting to the Senior Manager, Marketing, the Marketing Manager (Paid & Partnerships) is responsible for the planning, execution, measurement and reporting of digital and traditional paid media campaigns, in collaboration with agencies and internal teams. They also oversee Ottawa Tourism’s marketing partnerships, ensuring alignment with strategic goals and delivering measurable results.

The Marketing Manager (Paid & Partnerships) plays a pivotal role in driving Ottawa Tourism’s marketing strategy by managing paid media initiatives and key partnerships. This role ensures seamless integration across paid, owned, and earned channels, maximizing campaign effectiveness and partner value. As a key contributor to the marketing team, this position requires strong analytical capabilities, strategic thinking, and the ability to build and nurture relationships with internal and external stakeholders.

**Key Competencies**
- Understanding of and appreciation for the general scope of a marketing role within a destination marketing context
- Managerial-level communication and analysis skills
- Strong ability to prioritize, manage projects, and think strategically
- Willingness to act as a key contributor in a fast-paced organization
- Ability to accept direct responsibility for initiatives and concerns that are vital to the position
- Ability to build and maintain internal and external relationships; high level of competence in internal and external stakeholder management
- Broad flexibility in outlook, task orientation, working style, and approach
- Strong commitment to continuous self-improvement and to the improvement of the position requirements

**Primary Areas of Responsibility**

**Paid Media Strategy & Execution**
- In consultation with the Marketing, Senior Manager, collaborate with agency partners to develop and implement comprehensive paid media strategies, ensuring alignment with Ottawa Tourism’s brand positioning and business objectives.
- Oversee multi-channel media planning, including digital (search, social, display, programmatic), out-of-home, print, and broadcast media, ensuring campaigns effectively reach key target audiences.
- Collaborate with media agencies and internal teams to execute high-performing campaigns, optimizing for engagement, reach, and conversion.
- Conduct ongoing performance analysis, leveraging data and key insights to optimize campaigns in real-time and provide strategic recommendations.
- Stay ahead of industry trends and emerging media technologies to ensure Ottawa Tourism remains innovative in its approach to paid advertising.

**Marketing Partnerships & Sponsorships**
- Serve as the primary liaison for marketing partnerships, developing customized partnership opportunities that drive mutual value for Ottawa Tourism and its stakeholders.
- Lead negotiations, contract development, and execution of partnership agreements, ensuring deliverables align with strategic marketing priorities.
- Work collaboratively across teams to ensure partnership commitments are effectively integrated into paid media, content, and owned asset strategies.
- Manage a partnership performance tracking system, providing timely insights and ROI reports to assess the effectiveness of partnership programs.

**Campaign Oversight & Cross-Team Collaboration**
- Lead the development and execution of integrated marketing campaigns, collaborating closely with the Marketing Manager (Creative) to ensure creative is compelling and high-impact assets.
- Partner with the Marketing Specialist to manage day-to-day campaign logistics, including budget tracking, campaign setup, reporting, and fulfillment of partner deliverables.
- Provide insights and data-driven recommendations to senior leadership, helping to inform broader marketing and organizational strategy.

**Performance Analysis, Budget Management & Reporting**
- Own and oversee campaign analytics and measurement, ensuring all paid media and partnership initiatives are performance-driven and aligned with KPIs.
- Work with agency partners and internal data teams to generate reports and dashboards, analyzing results and identifying opportunities for optimization.
- Oversee paid media budgets with precision, ensuring efficient allocation of funds across campaigns and channels while maximizing ROI.
- Deliver regular reporting to internal teams, leadership, and stakeholders, translating da