Gestionnaire, Marketing Numérique

**Posting Date**: Aug 14, 2025, 2:57:56 PM

**Primary Location**: Ontario-Ottawa

**Job Type**: Permanent

**Schedule**: Full-time

**Application deadline: August 29th, 2025**

**Join the EDC Team**

At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. #LI-Hybrid

**Position**: Digital Marketing Manager

**Employment Type**: Permanent

**Compensation Details**:

- Marketing Generalist 17 : Salaries typically range from $83,037 to $110,717 annually, based on qualifications and experiences, plus a performance-based incentive.

**Location**:

- This role can be performed from EDC’s headquarters in Ottawa or from one of our Community Hubs located in Toronto, or, Montreal.

**About EDC**:
At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

**Why Join EDC?**
- **Collaborate with a diverse, experienced team** - Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
- **Thrive in a supportive, teamwork-driven environment** - Flourish in a workplace where collaboration and mutual support are paramount.
- **Impact global communities through sustainable growth in emerging markets** - Make a meaningful difference by fostering sustainable development in key regions around the world.
- **Recognized as one of Canada’s Top 100 Employers, Best Diversity Employers, and a Top 100 Family-Friendly Employers** - Join a company that is celebrated for its commitment to excellence, diversity, and work-life balance.
- **Enjoy a comprehensive Total Rewards package**:

- **Flexible benefits** - Our program lets you choose coverage that suits your unique needs, including Medical, Dental, Life, and more. Plus, we offer additional Flex credits to tailor your plan even further.
- **Defined Contribution Pension Plan** - Secure your future with our generous matching program that helps you save for retirement.
- **Competitive vacation program** - Enjoy a work-life balance with our competitive vacation program, starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
- **Comprehensive wellness programs** - Stay healthy and happy with access to wellness initiatives, mental health support, and fitness programs.
- **Professional Development** - Advance your career with our support for growth and development through conferences, language training, and educational opportunities.

**Team Overview**:
As EDC aims to be the leader in helping all Canadian exporters go, grow and succeed internationally, the marketing team has an ambitious agenda to deepen exporter engagement through digital capabilities and insights-based marketing programs. The marketing team is seeking an individual contributor to accelerate its digital program, with a focus on SEM, to increase awareness of EDC and our products and solutions across current and potential Canadian exporters.

**What you will be doing**:

- Develop, implement, and manage SEM campaigns across various search engines (Google, Bing, etc.).
- Conduct keyword research and analysis to identify opportunities for campaign optimization.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations.
- Collaborate with colleagues to create compelling ad copy and landing pages.
- Manage budget allocation and bid strategies to maximize ROI.
- Stay up-to-date with industry trends and best practices in SEM and digital marketing.
- Perform A/B testing to improve ad performance and conversion rates.
- Generate regular reports on campaign performance and present findings to stakeholders.
- Ensure compliance with search engine guidelines and industry standards.
- Develop, implement and manage digital campaigns to promote the organization's products and services across various channels (digital & traditional) that drive awareness, engagement, and ultimately result in lead generation.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations.

**Key Competencies**
- Significant digital marketing expertise
- Customer focus
- Drive for results and self-motivated
- Effective communication and analytical skills
- Authentic approach and personal excellence

**What we are looking for**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing SEM campaigns with a strong track record of success.
- Proficiency in SEM tools and platforms (Google Ads, Bing Ads, etc.).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.