Content Marketing Manager

2 days ago

Montréal QC, Canada Blue Cross Life Full time

Position Type:

Permanent

Blue Cross Life Insurance Company of Canada is a federally licensed company that distributes its products through a network of Blue Cross Plans. Blue Cross Life specializes in life insurance, living benefits and disability income protection products to supplement and enhance the portfolio of health and dental products distributed by the Blue Cross Plans.

Our employees are the key component in enabling us to deliver competitive life and disability products nationally; we value their knowledge and integrity and are dedicated to their professional development by providing an environment of continuous learning and growth. We seek creative problem solvers who care about the work they do while helping to drive responsiveness and insight throughout our organization.

If you are looking for an opportunity in a challenging, fast-paced, and collaborative work environment, the career you have been looking for may be waiting for you at Blue Cross Life.

The Content Marketing Manager plays a crucial role in shaping our brand’s online presence and thought leadership position by creating engaging and relevant content across various platforms. This position is responsible for developing, implementing, and managing marketing campaigns that promote our products and services, as well as creating content that attracts and engages the target audience, drives website traffic, and generates leads.

Responsibilities

Thought Leadership
- Design and implement content marketing strategies to achieve business goals.

Content Creation and Distribution
- Craft valuable and relevant content to attract and engage a defined target audience
- Work closely with sales and product development to ensure cohesive messaging
- Oversee the production of high-quality content, including blog posts, videos, infographics, and social media updates
- Develop and manage an editorial calendar, delegate tasks, and ensure deadlines are met
- Share content through various channels to ensure a strong web presence

SEO and Analytics
- Utilize SEO best practices and analyze content performance to optimize future campaigns
- Receive customer feedback and generate ideas to increase engagement

Vendor Management
- Work with our vendors and partners to develop and manage the marketing deliverables in accordance with our business goals

Qualifications
- Post-secondary education in Marketing, Communications, or a related field.
- Proven experience as a Content Marketing Manager or similar role.
- Marketing designations or certificates considered an asset.
- CEBS & FLMI certifications considered an asset; not necessary.
- Excellent writing and editing skills.
- Strong project management skills.
- Experience with SEO, Google Analytics, and other marketing tools.
- Experience with Webflow or Hubspot considered an asset

CBM1

Blue Cross Life is an equal opportunity employer. We strive to foster a culture where everyone is enabled to achieve their full potential - a culture of diversity, equity and inclusion (DEI). Accessibility is a top priority.

For applicants with disabilities, we provide accommodations throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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