Manager, Growth Marketing

**What you’ll do**
- Develop and own the overarching growth marketing strategy to drive customer acquisition, traffic and sales, and retention goals
- Work closely with the eComm team to ensure traffic, conversion, and sales KPI’s are achieved
- Leverage A/B testing, customer data, and analytics to refine strategies and maximize ROI on campaigns throughout the full marketing customer funnel.
- Lead performance marketing efforts, including PPC, display, retargeting, paid social, and mobile campaigns, ensuring optimal CPM, CAC and LTV ratios.
- Utilize advanced attribution models to optimize campaigns and efficiently allocate budgets across channels.
- Continuously analyze campaign performance, uncover insights, and refine strategies to improve performance and scalability.
- Oversee planning and execution of digital content calendar as it pertains to each individual traffic channel, ensuring brand campaigns, evergreen content, and retail moments are captured strategically.
- Create and oversee implementation of strategic loyalty program and omni CRM initiatives.
- Collaborate with other teams to improve retention metrics through a seamless and engaging customer journey.
- Lead and mentor a marketing team, fostering a culture of innovation, accountability, and results.
- Partner with cross-functional teams, including Product, Creative, and Analytics, to align growth initiatives with broader company goals.
- Lead creation of the annual budget, including KPI setting as well as spend allocation across all paid media channels.
- Leverage customer feedback, behaviour data, and competitive insights to refine targeting, messaging, and channel strategy.
- Stay on top of industry trends, new technologies, and emerging channels to drive forward-thinking marketing approaches.

**What you bring**
- 5+ years of experience in growth marketing or digital marketing, with experience in a leadership role within a B2C environment.
- Bachelor’s degree in Marketing, Business, or a related field;
- Strong understanding of digital marketing platforms (e.g., Google Ads, Meta Ads, etc.), CRM systems (Salesforce), analytics tools (e.g., Google Analytics, Triangle Customer Universe), and marketing automation platforms.
- Strong analytical skills, with a data-driven approach to marketing and proven success optimizing KPIs across the marketing funnel.
- Proven track record of leading high-performing marketing teams.
- Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders at all levels.
- Willingness to dive into the tactical when necessary, and not just stay at the strategic level.
- Experience in a high-growth B2C company.
- Expertise in content marketing and customer retention strategies.
- Experience across both Canadian and US markets considered a nice to have.

**Hybrid**

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

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**About Us**

At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.

**Our Commitment to Diversity, Inclusion and Belonging**

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

**Accommodations