Marketing Generalist

Marketing Generalist / Growth Marketing Manager Join to apply for the Marketing Generalist / Growth Marketing Manager role at Relay Commerce. Base pay range $50,000.00/yr - $110,000.00/yr About the Company Relay Commerce is building a portfolio of software solutions to help merchants scale e‑commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability. The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user‑generated content management, on‑page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e‑commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1 BN in GMV annually. About the Product Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user‑generated content from platforms like Instagram, TikTok, X, BlueSky, and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling. About the Role As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. You will work closely with two other marketing professionals while managing relationships with external agencies (e.g., Webflow, paid advertising). As the marketing owner of HubSpot, you’ll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You’ll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go‑To‑Market plays, manage our marketing operations, and drive pipeline growth. Key Responsibilities Lead, coach, and develop a team of 1‑2 marketing professionals (SEO and content creation). Own and build a high‑performing marketing function with clear processes and accountability. Manage relationships with external marketing agencies, including Webflow development and paid advertising partners, setting expectations, deliverables, timelines, and budgets. Own HubSpot as the primary administrator and strategist: build and optimize email workflows, lead scoring models, nurture campaigns, list segmentation, contact properties, data hygiene, dashboards, reports, attribution tracking, and train team members. Plan and execute product launches, feature releases, and campaigns, developing positioning, messaging, launch assets, and partnering with Customer Success and Account Management to identify expansion and upsell opportunities. Research, recommend, and execute industry events, conferences, webinars, managing booth design, collateral, demos, post‑event follow‑up, and ROI analysis. Oversee weekly marketing meetings, set priorities, drive accountability, and track spend and ROI. Maintain and optimize the marketing website (Webflow) and content calendar, collaborating with SEO partners and testing website messaging, CTAs, and landing pages. Build and execute multi‑channel campaigns (email, paid, content) to generate MQLs and pipeline, automate email workflows, optimize paid ad channels, and implement attribution tracking. Set, monitor, and report on key metrics (MQLs, pipeline contribution, website conversion rates, campaign ROI) and present updates to leadership. Required Skills & Qualifications 2+ years of managing a marketing team with proven delegation, feedback, and accountability. Track record managing multiple external agencies and vendors, delivering high‑quality work on time and on budget. 1+ year of hands‑on experience with HubSpot Marketing Hub; HubSpot certification strongly preferred. 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech. Experience planning and executing event marketing with measurable pipeline impact. Proven project management ability in managing multiple initiatives simultaneously. Technical proficiency with Webflow (or similar CMS), Google Analytics, and project management tools. Analytical mindset: using data to measure performance, identify opportunities, and make decisions. Excellent written and verbal communication skills for compelling copy and cross‑functional alignment. Go‑to‑market expertise launching products or features and executing integrated marketing campaigns. Outbound marketing experience driving cold email sequences, paid acquisition channels, or direct outreach yielding measurable pipeline growth. Preferred Qualifications Experience building and scaling a marketing function from zero to one. Familiarity with social media marketing, user‑generated content, or martech industry trends. Understanding of B2B SaaS sales cycles and pipeline metrics. Experience with trade show logistics, booth management, and event sponsorships. Knowledge of marketing tech stack integrations and data flows. “Get stuff done” attitude: demonstrated ownership, initiative, and motivation. Comfortable working in a fast‑paced, startup or growth‑stage environment where priorities evolve quickly. Strong work ethic and ownership; self‑motivated, detail‑oriented, proactive in driving projects forward. What Success Looks Like Built and led a high‑performing marketing team delivering results. Established productive agency partnerships with clear KPIs and strong ROI. Optimized HubSpot to improve lead quality, conversion rates, and marketing attribution. Developed a strategic event calendar driving qualified pipeline and brand awareness. Consistently grew MQLs and pipeline contribution through optimized campaigns, events, and website performance. Successfully launched 4‑6 go‑to‑market plays per year with measurable impact on product adoption. Built a well‑oiled marketing operations system with clear processes, accountability, and metrics. Improved marketing efficiency through better team management, agency coordination, attribution tracking, and budget allocation. Positioned Flockler as a thought leader in the social commerce and UGC space. Location United States and Brazil: 100% remote until transition to hybrid; candidates based in Florianópolis (Brazil), Denver, CO (USA), or Philadelphia, PA (USA) required. Hybrid schedule within 9‑12 months, with 2‑3 in‑person collaborations weekly. Canada (Calgary): Remote with in‑person collaboration multiple times per month, typically from a co‑working space. Hiring Process Screening round with Head of People – 45 minutes. Trial project / take‑home assignment – 2–3 business days. Interview with General Manager – 45 minutes. Final interview with Chief Revenue Officer & Head of Marketing – 1 hour. References. Benefits & Perks Flexible time off. Public holidays off. Paid parental leave. Work‑from‑home stipend. Therapy/mental health reimbursement. Co‑working space allowance. Company swag. Relay Commerce is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We may use AI tools to support parts of the hiring process. Compensation The base annual salary range for this role is dependent on experience, qualifications, and location. Denver, CO or Philadelphia, PA: $70,000 to $110,000 USD. Calgary, Canada: $70,000 to $100,000 USD. Florianópolis, Brazil: $50,000 to $80,000 USD. Incentives: This role is eligible for quarterly performance bonuses based on revenue goal achievement, up to $10,000 USD annually. #J-18808-Ljbffr