Influencer Community Specialist

Company Description
GURU is the world’s first natural energy drink - the organic, crap-free choice that delivers good taste and GOOD ENERGY to recharge your mind & body. Steering clear of anything artificial (ingredients & people), GURU opts for reliably-sourced, plant-based active ingredients that come from nature - Crafted to lift your physical & mental focus. This is the way we do it, through innovative and a unique approach.
GURU helps blaze new trails, reach new heights and discover your true nature.
Our mission is simple & bold. **Clean up the Energy Drink Industry.**
Here you HAVE to be authentic. With us you are encouraged to have an entrepreneurial mind. Here you NEED to have the passion and the energy to follow the growth we have And, of course, everything is about GOOD ENERGY
They say growth and comfort zone does not coexistAnd at GURU we have chosen to grow.
If this speaks to you. Continue reading

**Job Description**:
Here's what you will do as an Influencer Community Specialist:
**Influencer**
- Recruit, manage and activate new and ongoing influencer campaigns and optimize current influencer marketing performance
- Source, discover and establish influencer relationships to align and support with company business goals
- Vet inbound influencer inquiries to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly
- Oversee influencer product gifting by placing orders for influencer recipients, monitoring and capturing influencer coverage via all social & affiliate platforms, and brainstorming around larger mailers
- Proactively stays up to date with up-and-coming influencers, platforms, pop culture & competitive news
- Work cross-functionally to successfully implement new campaigns, materials, and content for influencer marketing programs

**Social media**
- Work closely with social team to identify opportunities to integrate influencer created content on GURU’S channels
- Identify unique influencer that align with GURU organic messaging to create asset needs for GURU’S channel
- Contribute to the content creation in collaboration with the social and content team

**Community**
- Create new relationships and grow the GURU community that supports the same values and shares the same interests
- Support social listening to deepen consumer understanding around specific topics and deliver insightful point of view back to Brand Team
- social media community management, delivering 1:1 consumer response that builds brand affinity and drives engagement.

Qualifications*
The important thing is personalitybut still, here are a few lines on the expertise sought: *
- 1 to 3 years’ experience in influencer marketing
- University degree in Marketing, Communications or other relevant field
- Experience working with influencer relationship management platforms, i.e., CreatorIQ, Grin, Captiv8 (an asset)
- Passion for social media & influencers, staying on top of the changing social media landscape including platforms & pop culture news
- Ability to work in a fast-paced, growth environment
- Self-starter and self-motivated
- An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
- Support management and execution of GURU’S macro and mid-tier consumer and professional influencer communities, including discovery, contract negotiation, strategic briefing, creative approval, and performance reporting. Heavy focus on TikTok and Instagram partnerships that support overarching brand and marketing initiatives
- Curiosity and desire to learn about the ever-changing world of social marketing
- Good project management skills, attention to detail
- Sense of resourcefulness, initiative and priority management
- Good knowledge of Microsoft Office (Excel and Powerpoint)
- Positive attitude, motivation, good energy, passion

Additional Information*
At GURU you receive more than just a paycheck: *
- Phone Allocation
- Corporate Bonus
- Insurance program
- Ongoing Training
- Free GURU
- GURU Swag Gear
- A bunch of other cool random stuff
- An amazing team to work with