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Digital Marketing Manager

4 weeks ago

Montréal, Canada The Agency by Workland Full time

**Looking for a Sales Manager**

**For Image Salon**

**Who is Image Salon?**

We are a photography and post-production service for businesses small and large. We are a team of just over 70 working artists, and our mission is to provide services that cover end-to-end photography needs, helping photographers get their lives back by offering unmatched quality.

**Why work with us?**
Image Salon is home to many local and talented artists, advocating respect, inclusiveness, high touch service and efficiency as our top values. We aim to provide a workplace that is rich in diversity, but that also encourages our entire team to hone their skills and abilities and seek personal growth.

**Our values**
- Provide exceptional customer service
- Deliver a tailored customer experience
- Be the best we can at what we do
- Always keep learning
- Maintain a strong company culture with a positive team and family spirit
- Contribute to our community and better the world around us

As **Digital Marketing Manager** at Image Salon, you will be responsible for all of Image Salon’s marketing efforts as a whole, alongside our CMO and sales team, as well as the scaling of our technology sister company, PhAito. In collaboration with a network of specialized marketing agencies, the Digital Marketing Manager will be responsible for implementing, tracking and optimizing digital marketing campaigns across identified channels and recommending changes in course of action when necessary to optimize results

**Tasks and responsibilities**:

- High level view_
- Oversee digital marketing campaigns for both Image Salon and PhAito
- Work alongside and coordinate with the CEO, CMO and the sales team to execute and coordinate effective strategies
- Work in collaboration with external agencies to assure projets progress and that objectives and KPIs are met
- Update CEO, CMO and the sales team on the progress of marketing activities and report on the results of campaigns
- Analyze data to evaluate the success of the marketing efforts deployed and if needed come up with new ideas to improve results
- Analyze market trends and prepare forecasts
- Detailed view_
- Responsible for the execution of the digital marketing plan & tracking of results vs objectives
- Make sure marketing initiatives drive highly qualified traffic to our website through multi-channel paid and organic campaigns
- Assure that our social media presence respects brand guidelines & objectives
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Take ownership of the digital marketing funnel (CRM) - Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Support the sales team with marketing projects
- Contribute to building PhAito’s network and increase our name recognition in the industry
- Maximize referencing from key industry influencers and clients
- Work on content strategy with agencies and the sales team
- Leverage ambassadors, influencers and partners
- Identify digital initiatives to grow geographic markets

**Required Skills and Experiences**
- Bachelor's degree in Business, Marketing, Communications or equivalent experience
- 3+ years of experience in digital marketing
- Experience managing projects with external agencies
- Results and KPI oriented, with very strong analytical skills
- Experience working with external agencies
- Hubspot familiarity (a big asset)
- Strong collaboration skills
- Strong oral and written communication skills in french and in english
- Proficient in Microsoft Office

**ABOUT WORKLAND**:
Workland is proud to have been mandated to assist the company in the recruitment process for this great job opportunity. Workland's mission is to solve recruiting and job search challenges through the combination of marketing, technology and experienced professionals. The ultimate goal is to accelerate and facilitate the matchmaking process between the talented professionals and the right organizations, through an approach that promotes diversity, equity and inclusion in the workplace.