Manager, Global Digital Marketing Automation

1 week ago

Montréal, Canada WSP Full time

WSP Global is currently seeking a **Manager, Global Digital Marketing Automation **to join our Global digital experience team. Reporting to the Director, Global Digital Experience the successful will act as the product champion for digital marketing automation in the organization.

In a fast-paced organizational context, where creativity, innovation and collaboration thrive, you will play a central role in implementing a new digital marketing automation platform - helping to define and prioritize use cases, participating in the RFI/RFP process, roadmap management, best practices, and governance within our global and regional marketing teams.

This position does not include personnel management, is based in the heart of Montreal as a hybrid position.

**RESPONSIBILITIES**

**Successful implementation of our digital marketing platform.**
- Help to select and implement a digital marketing automation platform fit-for-purpose, but also future proof for our growth.

**Expertise put into practice.**
- Collaborate with Global and Regional marketing teams to achieve their marketing automation / account-based marketing goals.
- Support marketing operations initiatives such as how to manage the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Develop segmentation, testing, and deployment strategies, and continually evaluate these for improvements.
- Plan and perform A/B testing to improve conversion rates, ROI, and sales growth.
- Stay up to date with emerging marketing technologies, tools, and trends, and make recommendations for their integration into our marketing strategies to enhance overall performance and effectiveness.

**Governance.**
- Act as the champion fostering change and adoption.
- Provide status updates to stakeholders.
- Train and support global and regional teams on digital marketing automation tools and processes.
- Develop governance and best practice methods to ensure the successful delivery of marketing automation campaigns. Manage marketing automation efforts and processes to optimize efforts between global and regional marketing teams.

**WE’D LOVE TO HEAR FROM YOU IF YOU HAVE**
- 5 years experience in marketing automation, preferably from a B2B environment.
- Expert Knowledge in Enterprise-level Digital Marketing Platforms (such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Marketo, etc.)
- A deep understanding of digital marketing strategies and tactics.
- Knowledge of digital marketing systems and integrations.
- Understanding on how to generate customer acquisition, upsell, and account-based marketing.
- Well-versed in what KPIs that matter up and down the funnel.
- Strong project management and organizational skills.
- Creativity and innovation in campaign design and execution.
- Analytical mindset and data-driven decision-making.
- Excellent communication and collaboration skills.
- Detail-oriented and process-driven.
- Adaptable and capable of managing multiple projects simultaneously.
- Problem-solver.
- Curious.
- Bilingual.
- Diploma in Communications, Digital Marketing/ Media, IT or any related field
- Certification in marketing automation platforms is preferred.

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