Coordinator, Marketing and Visitor Experience

2 weeks ago

Halifax, Canada Discover Halifax Full time

Coordinator, Marketing and Visitor Experience** - Three-month term**

Halifax, Nova Scotia

**About Discover Halifax**

Since 2002, our goal has been to promote the Halifax Regional Municipality (HRM) as a destination of choice for leisure and business travellers. We are a non-profit, aiming to maximize economic and social benefits resulting from the tourism industry for the benefit of the people who live, visit, and invest in our region. We showcase the best of our region to the world, and alongside our industry partners, we seek to shape the future of tourism through good planning, investment, and design.

**This Position**

**Key responsibilities**
- Supporting brainstorming, planning, development, and implementation of marketing campaigns throughout the year.
- Administering content updates for the leisure marketing website(s), and imagery bank. Organizing the image and video library with tags and location details to make it searchable. Tracking the terms for the various photographers to use their images.
- Supporting the travel media program, travel media, influencers; tracking when they are coming to the area and supporting the organization of their trip with clear expectations of the type of content and market that they are targeting. Ensuring that these stays are meeting their focus group with appropriate hotels and relevant events/activities. Coordinating the media kit that is provided to them.
- Assisting with planning, development and implementation of visitor experience initiatives throughout the year.
- Managing the event calendar - posting about events that members send in, occasionally writing blogs based on the needs and exposure approach for targeted audiences (travel media looking for specific types of content), uploading events on the website.
- Supporting members (700 - 800); Assists with connecting with new businesses to let them know about the free membership. Managing new members - ensuring that the online forms are completed accurately and following up if they don’t qualify for our membership (are not in the appropriate categories)
- Membership renewal process support - following up with members who miss their renewal dates. Notifying members who do not renew that their content will be removed and making these modifications to our online platforms.

**Education and experience**
- An education in a related program including Marketing or Business Management. Additional training in Google Analytics, tourism, or hospitality would be considered an asset.
- CRM software (preferably iDSS), graphic design organization tools (ideally CrowdRiff), and business analytics would be considered an asset.
- A self starter that acts without prompting and stays committed to projects to completion. Project experience would be an asset.
- The ability to develop, maintain, and strengthen relationships inside and outside the organization.
- Passion for Halifax Regional Municipality and the tourism industry
- Customer focused - goes over and above to exceed expectations of members, partners, visitors, and other stakeholders.
- Strong written communication skills to support digital marketing projects/campaigns.

**Position details**

The Coordinator, Marketing and Visitor Experience will work a hybrid schedule from the office and home, 37.5 hours/week, Monday to Friday during business hours. There may be the occasional need to work evenings and/or weekends to support the photographer. Occasional conference attendance.

**How to apply

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