Head of Marketing

Are you ready to make a difference in your life and in the world? Would you like to join a team of passionate people who are already doing that? Kryton International is the inventor of the world’s first crystalline waterproofing admixture for concrete. And our product offering has expanded to now include smart sensor technology as well as a solution that reduces the carbon footprint of concrete. We have permanently changed the way concrete structures are built in every corner of the globe. Since 1973, Kryton International has been helping the world’s construction industry build waterproof concrete structures that are more durable, efficient and sustainable than ever before. It’s the extraordinary people on our team that has made all the difference. We have proven it by winning the 10 Best Companies to Work For in BC Award 4 years in a row. We are now looking for a marketing leader who will reinforce Kryton’s position as a leader in the concrete industry, who will help us craft our corporate strategy as part of the Kryton executive team and who will lead our marketing department to drive our global go-to-market strategy. THE OPPORTUNITY Kryton International, a highly respected and successful world innovator in concrete waterproofing and durability solutions, is seeking a new HEAD OF MARKETING . Reporting directly to the President and CEO, this Leadership role has a seat at the executive table and will play a key role in developing our global corporate strategy, focused on our industry leading waterproofing technology as well as launching innovative new technology related to low carbon concrete and smart sensor technology. Leading the marketing team and working in lockstep with the sales team, the Head of Marketing will be responsible for the strategy, development, and execution of Kryton’s global marketing and demand generation programs, with a focus on driving high quality leads, exceeding pipeline, and revenue goals, and driving brand awareness for Kryton solutions within the global concrete and construction sector. THE IDEAL CANDIDATE The ideal candidate is a highly analytical and data-driven marketing leader, who can not only “get stuff done’ but also build and coach to team to excellence, engage and influence at the executive team level with a proven track record of success in driving revenue and leading high-performance marketing teams. They are highly strategic with the ability to move to tactical execution while maintaining a focus on strategic priorities. They have demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth. The Head of Marketing sets the tone for the Company’s corporate and product messaging, delivering a compelling value proposition and driving demand for the array of Smart Concrete products. KEY TASKS AND RESPONSIBILITIES Head of Marketing will be responsible for marketing strategy and budgets, demand generation, content and marketing communications, channel marketing, brand / PR, metrics and KPI, employee development and leadership. THE COMPANY Kryton International Inc. is a world leader in concrete waterproofing and durability solutions. Established in 1973 and headquartered in Vancouver, Canada, Kryton is present in over 40 countries around the world through an extensive distributor network and employees. With innovative and award-winning Smart Concrete Solutions, this fast-growing, privately-owned company is constantly seeking new ways to expand its leadership position in the industry. With projects and people in Canada, USA, India, China, Middle East, Europe, Africa, Asia Pacific, and Latin America, Kryton is looking to continue its growth by continuing to provide innovative systems to help build sustainable cities of the future. We pride ourselves on solving the world’s future infrastructure and building challenges through innovation and a team of dedicated professionals that care deeply and product systems that really work For more on Kryton International visit REQUIREMENTS Experience: 7-10 years or more experience in B2B demand generation preferably enterprise-level programs (email campaigns, webinars, events, advertising, content, social media, etc.) Account-based marketing experience is strong plus, ideally within the building products sector; or familiarity with a manufacturing or technical products environment is preferred Education: Bachelor in Marketing or Business Administration or equivalent professional qualification Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management (lead scoring, nurturing, handoff) marketing automation and demand generation with focus on revenue impact Technology savvy with web, marketing automation (preferably Hubspot), Google Analytics, and other demand generation related tools and platforms Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth Exceptional team leadership and mentoring skills with track record of promoting a positive, productive and engaged work culture within and across teams, with a strong voice of customer orientation Exceptional interpersonal, teamwork and culture-building skills with a strong customer service orientation Strong organizational skills : ability to multi-task, prioritize issues / escalations, and manage many projects simultaneously Ability to coordinate with other team members of assorted responsibilities situated across multiple time zones Develop a deep understanding of our product, our target audience and buyer’s journey; Familiarity with the construction and concrete industries and topics of securing specifications, green building, embodied carbon, is a plus Excellent oral, written and visual communication skills including above average presentation skills JOIN THE KRYTON TEAM Kryton employees love to work here. We are a family who care about each other. Our leaders are strong and inspiring, and we are proud of our service and products. APPLY NOW to complete your application. We thank all applicants, however, only those to be selected for an interview will be contacted. J-18808-Ljbffr #J-18808-Ljbffr