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Brand & Marketing Manager
2 weeks ago
**Position Summary**
We are passionate about strengthening organizations committed to hope, generosity and justice through strategic, creative, and effective marketing solutions. The Brand & Marketing Manager will drive the development and execution of comprehensive brand strategies for our clients. This role requires a strategic thinker with a proven track record in brand management, digital marketing, and possesses a deep understanding of the unique challenges and opportunities within the non-profit sector. They will provide day-to-day leadership in assisting in growing and maintaining strong client relations; and brand projects to expand GMC’s client base—lead marketing initiatives to support clients' needs and drive results.
**Key Accountabilities**
**Account & Project Management and Client Relations**
- Based on project assignments, manage client communications to facilitate project implementation, reporting, and reviews.
- Support the development of campaign estimates for clients in the portfolio.
- Support client proposal development, enhancements to existing client work, and development of future projects by identifying and confirming client needs in coordination with other team leads.
- Manage accounts by inputting hours in Harvest and manage time effectively for all project tasks to ensure profitability.
- Work with project collaborators to coordinate timelines, ensure resource capacity and find additional resources, if needed. Project Development
- Lead development of marketing projects, strategy development and campaign development.
- Support the graphic design, marketing writing, strategic communications planning, branding, fundraising, and digital engagement team.
- Participate in branding processes for clients, including preparing documentation and presentations, participating in or supporting the facilitation of brand sessions, and ensuring follow-through on process and implementation.
- Assess marketing tactics and outcomes and employ best practices to improve client marketing performance.
- Identify and assess campaign and project metrics and KPIs and provide insights to the project team and client.
- Liaise with clients to ensure that:
- All necessary client assets are available and accessible to GMC;
- Approvals are obtained according to agreed-upon timelines,
- We deliver all promised services and products
- We provide quality assurance for clients, listening to and troubleshooting critiques and assessments of Graf-Martin Communications Inc.’s work
- We effectively liaise with other service providers to ensure all client needs are met, contracts are closed out, and final invoicing is complete, including all expenses related to the project.
- Manage subcontractors and subcontracted workloads as necessary, including graphic design.
- Provide cross-functional support by assisting with the development and execution of marketing and public relations campaigns, events, and promotional activities that reinforce brand identity and enhance public perception.
- Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscapes that inform strategic marketing decisions.
**Business Development**
- Determine how to best communicate, and market our marketing work.
- Research to enhance GMC’s business offerings.
**Research**
- With the marketing team conduct comprehensive market research to understand the client sector, target audiences, and competitive landscapes. Analyze brand performance and audience perceptions using quantitative and qualitative research and methods. Develop and present insights and recommendations to guide brand strategy, positioning and messages.
**Qualifications**
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
- 7+ years of experience in brand management and marketing, preferably within an agency setting.
- Demonstrated success in leading marketing teams and managing multiple client accounts. Strong understanding of the non-profit sector and the unique marketing challenges and opportunities it presents.
- Excellent strategic thinking, project management, and organizational skills.
- Exceptional communication and interpersonal skills, with the ability to build and maintain client relationships.
- Passion for non-profit work and a commitment to supporting organizations that drive social change. Knowledge, skills and abilities
- Crossover skills in design, digital communication, public relations or copywriting are assets
- Second language is an asset (especially, French)
- Proven experience with the development of strategies, including digital marketing
- Proven excellent marketing communications skills (both written and verbal)
- Able to oversee multiple projects competently
- Highly organized, self-managing and able to meet multiple tight deadlines
- Be flexible yet detail-oriented with exceptional prioritization skills
- Demonstrated experience leading a collaborative
