Marketing Manager

**ABOUT THE ROLE**:
Fitzrovia is seeking a **Marketing Manager** to lead property and corporate level marketing. On the property-level, marketing efforts are required from pre-construction to on-going stabilization marketing. Fitzrovia has established a reputation for being innovative and creative from a marketing perspective. The future Marketing Manager will be open to new ideas and have a desire to push industry boundaries and challenge the status quo. It is critical that the future Marketing Manager is passionate, a ‘self-starter’, and relentlessly resourceful - no problem is unsolvable.

The Marketing Manager will have the opportunity to collaborate with our development team, construction team, operations team, investments team, and accounting team. As a result, the Marketing Manager will have an opportunity to be exposed to every level of the rental development process.

**RESPONSIBILITIES**:

- Manage the multi-family marketing program across the portfolio
- Develop strategic plans and campaigns to differentiate planned projects to increase market share, drive property traffic, and maximize revenue
- Ensure company and property branding standards are consistent across platforms
- Create marketing budgets for individual assets and monitor marketing spend on monthly variance reports
- Complete detailed monthly lease-up reports for investors and draw data-driven conclusions and recommendations
- Manage all third-party marketing vendors and deliverables including photographers, rendering firms, creative agencies, digital advertising firms, and so on
- Responsible for keeping all deliverables on time, on budget, and providing weekly reports
- Maintain marketing assets by filing documents, images, and reports in an exceptionally organized fashion
- Manage the production for print, signage, renderings, digital collateral, etc.
- Work on the creation of initial pricing for all assets with other corporate team members
- Manage creative and messaging and ensure public facing marketing materials speak to our target audience with messaging that is in-line with the property’s current project stage
- Adjust marketing campaigns and expenditures based on analytics
- Monitor industry trends and recommend new technologies, products, workflows, or services based on research as necessary
- Manage and audit our “online curb appeal” daily, this includes online reputation management, Internet Listing Services (ILS), property websites, and social media accounts
- Work with the Social Media Manager to ensure all accounts are keeping in-line with brand standards and marketing objectives
- Work with site staff on the rollout of marketing programs, incentives, invoicing, digital collateral, uniform program, and ensuring our marketing standards are maintained
- Bring a marketing lens to new developments and consult on unit layouts, building finish materials, common space design, amenity selection, unit mix, and size analysis
- Work with design team on staging model suites and art procurement
- Other duties as specified by the Vice President of Marketing

**QUALIFICATIONS AND EXPERIENCES**:

- University or college degree in marketing, design, architecture, or a related field
- Proficiency in English and French is required
- 3 - 5 years experience in a marketing related role
- Experience in multi-family marketing and/or graphic design.
- Extremely analytical - the drive to be an industry leader and up to date on rental market data and trends
- Excellent communicator both in written and oral forms and an ability to articulate goals and requirements
- Strong presentation skills
- Professional photography and videography skills are considered an asset
- Flexibility - the ability to be flexible which includes occasionally working additional hours to meet company goals and deadlines