Marketing Specialist

Inno Foods Group is a Global Food production facility in high-end luxury snack industry. We are looking for experienced Marketing Specialist build up fantastic marketing strategies to achieve goals within the business.

**Key Responsibilities**

1. **Marketing & Project Management**
- Execute and support marketing and local promotional materials.
- Develop and manage processes and projects for the sales team.
- Assist in developing annual advertising plans.
- Manage creative/content production including marketing launches and film replacements.
- Collaborate with the Marketing Manager and media agencies to:

- Execute paid media plans
- Provide feedback on creative assets
- Ensure brand alignment
- Serve as point of contact for external creative vendors (writers, designers, editors, printers).
- Align product/print/digital/event strategies with company objectives by setting KPIs with executives.
- Conduct competitive analysis and implement best practices in analytics.

2. **Social Media & Content Creation**
- Plan, shoot, edit, and publish short
- and long-form video/photo content.
- Manage content calendars for:

- Inno Foods (North America & Korea)
- The High Point Resort
- West Coast Edge Furniture
- Appear on-camera or provide voiceovers as needed.
- Travel to High Point Resort (up to two 2-day trips/month) for on-site content capture.
- Monitor social metrics, conduct A/B testing, and report performance.
- Ensure consistent visual storytelling aligned with each brand’s tone and strategy.
- Track trends, platform changes, and maintain best practices.
- Manage consent rights for featured content (staff, guests, etc.).
- Monitor brand channels and flag off-brand/inappropriate content.
- Document workflows and successful content formats for team use.

3. **Customer Support & Community Engagement** (Inno Foods only)
- Use **Gorgias** to manage support tickets: categorize, tag, and document.
- Follow established protocols in the Customer Care Manual.
- Identify and suggest updates to the Customer Care Manual based on trends/issues.
- Escalate and follow up on complex issues (e.g., QA, logistics, order concerns).
- Maintain a friendly, empathetic, and professional brand voice.
- Summarize key feedback in weekly reports to marketing and ops teams.
- Participate in service improvement efforts (e.g., sending courtesy gifts, samples).

4. **Cross-Functional & Administrative Support**
- Coordinate with QA, logistics, and marketing for smoother issue resolution.
- Ensure thorough documentation and communication when escalating or handing off cases.
- Keep social media and support logs organized for team reference.
- Remain adaptable to shifting workloads, especially in customer service.

**Qualifications and Skills**:

- 5+ years of relevant social media marketing experience (preferred experience in the food and beverage industry).
- Proven track record of successful social media campaigns and account management.
- Excellent written and verbal communication skills including presentation skills to senior management
- Competency in Microsoft Office with the capacity to learn new technology.
- Good analytical, project management and organizational skills.
- Excellent time management and personal organization skills
- Team player with proven record of building a dynamic and effective team

**Job Types**: Full-time, Permanent

Pay: $60,000.00-$80,000.00 per year

Additional pay:

- Overtime pay

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person