Marketing & E-commerce Copywriter
3 days ago
American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business - respect, passion, support, and empowerment.
We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.
Do you have a passion for storytelling and a strong background in SEO? Do you love fashion and have experience crafting compelling narratives for digitally native brands? If so, then this is the role for you
If you’re interested in joining a growing company, with a genuine culture of respect and inclusivity, then this may be the job for you
**Job Duties & Responsibilities**:
- Lead the development and execution of the brand voice across all written communication, ensuring consistency and engaging storytelling.
- Collaborate with the merchandising team to transform technical garment information into compelling and consumer-friendly product descriptions.
- Take a consumer-centric approach to copywriting, balancing customer persona and brand voice with SEO best practices.
- Manage the American Tall men’s and women’s blog, including weekly posting, image placement, and outsourcing to third-party writers for additional content.
- Develop a deep understanding of products, consumers, competitors, and industry trends to provide valuable insights and recommendations.
- Edit and proofread content to maintain high editorial standards across all outputs.
- Contribute to the ongoing development and implementation of brand guidelines.
- Assist with cross-functional responsibilities as needed.
- Foster a collaborative team environment by effectively working with diverse personality types.
**Experience, Education & Designations**:
- Degree or diploma in English, Journalism, Creative Writing, Marketing, and/or Communications.
- 3-5 years' experience in copywriting, preferably in a digital environment.
- Experience with fashion e-commerce, editorial or marketing is a major asset.
- Strong working knowledge of SEO and keyword research.
- Highly experienced with the Microsoft Office Suite. Bonus points if you also have experience using time-management software like Asana and Airtable.
**Knowledge, Skills & Attributes**:
- A creative approach and excellent verbal and written communication skills.
- Excellent time management skills with the ability to meet tight deadlines.
- Tech-savvy and proficient in social media.
- Open and receptive to constructive feedback.
- Detail-oriented approach with a proven ability to multitask in a fast-paced environment.
- Familiarity with online marketing strategies and marketing channels.
- Enthusiastic and confident go-getter that has a positive impact on the workplace environment.
- Consistently exhibit American Tall’s values - innovation, respect, passion, and commitment.
**_ Accommodations and Accessibility:_**
**_
Inclusion:_**
- Please note that applicants who receive a conditional offer of employment from American Tall may be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada. American Tall will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health concerns, or any other Code protected grounds._
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