Google Analytics Manager

**Job Title: Google Analytics Manager**

BoomerangFX is more than just a SaaS tech company - we are North America’s fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient, and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech, and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising, and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia, and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices. We are a company that thrives on innovation and out-of-the-box thinking. When you join BFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork and continuous learning with a strong commitment to diversity and inclusion.

**Your role in a Nutshell**

**Scope of Duties**
- Work with cross-functional teams to develop and implement analytics strategies that drive business growth.
- Develop and manage the implementation of analytics tracking codes on websites, ensuring that data is accurate and consistent.
- Monitor/analyze live Google/FB ad campaigns for clients; recommend areas needing improvement and areas of opportunity. Be familiar with the products of the clients in our vertical market(s), and their use of digital marketing solutions to drive leads.
- Define and refine the reporting for Digital Marketing LOB. Manage the flow of leads from the top of the funnel to patient revenue generation, identifying and mitigating any gaps.
- Use Google Analytics to analyze data and provide insights to key stakeholders, including executive leadership and marketing teams.
- Manage and optimize Google Tag Manager (GTM) and ensure data is being accurately tracked and reported.
- Manage and optimize Call Rail, including configuring new numbers and routing rules.
- Collaborate with the demand generation team to measure the effectiveness of campaigns and optimize for maximum ROI.
- Use coding skills to create custom reports and dashboards in Google Analytics, providing stakeholders with actionable insights.
- Provide training and support to team members on best practices for analytics implementation and reporting.
- Develop and manage testing plans for A/B testing and optimization.
- Manage relationships with third-party vendors and agencies.
- Manage promotional deadlines, approvals, and tasks. Possess/gain strong knowledge and appreciation of the cosmetic industry.

**What you offer**
- Bachelor’s degree in marketing, Computer Science, or related field.
- Must possess Google Analytics Certification or Google Ads Certified.
- 5+ years of experience in digital marketing analytics, with a focus on Google Analytics.
- Experience with e-commerce platforms, such as WooCommerce, and an understanding of e-commerce analytics.
- Proficiency in Google Tag Manager (GTM) and Call Rail.
- Experience in demand generation and lead generation campaigns.
- Good coding skills, including knowledge of HTML, CSS, JavaScript, and jQuery.
- Excellent analytical and problem-solving skills.
- Strong leadership qualities, including the ability to lead cross-functional teams and manage projects.
- Excellent communication and presentation skills, with the ability to translate technical data into actionable insights.

**Most importantly, you share our values**
- You roll up your sleeves
- You are agile
- You are resilient
- You never stop learning

**Benefits**
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Bonus pay

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Extended health care
- On-site parking

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Mississauga, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Can you work full time in office in Mississauga?
- What is your salary range?

**Experience**:

- Google Analytics: 2 years (required)
- Google Tag Manage