Manager, DtC Data Analytics

* Track and manage sales & profit performance compared to target and historical results* Design and develop KPIs related to eStore and SES stores* Develop a tracking tool for Site operations & Omnichannel KPIs (Visits, Conversion, Bounce Rate, Average order volume, Attach rate, reserve and pick-up, Cart Abandon rate, etc.) and analyze the results to provide insights* Develop a tracking tool for partner related KPIs (Transaction processing, shipping lead-time, Fraud rejections, return lead-time, etc.) and analyze the results to provide insights* Working with marketing manager to analyze the effectiveness of digital marketing campaigns and provide timely feedback to implement updates/changes as needed* Manage BI tool developed through Tableau* Work with Adobe Analytics and Google Analytics to download performance related data* Support developing Weekly, Monthly and Annual revenue target by SKU along with mid-long term ecommerce strategy* Develop regular KPI reports for internal stakeholders* Develop ad-hoc reports as required* Measure and forecast the impact of digital engagement and product experience initiatives on the Canadian business.* Leverage data and analytics to drive business insights, strategy and optimization opportunities that will generate quantitative information and insights capable of producing revenue, performance improvements, and evolve digital strategies.* Create and deliver targeted stakeholder presentations, dashboards, and data visualizations that surface key observations, learnings, and recommendations* Digital data handling and management for main digital properties* Query, extract and transform raw data with ETL Operations from multiple data warehouses to conduct key insight and in-depth analysis of customer, website and digital products* Oversee dashboards for digital product and customer insights teams to translate complex data into actionable insight* Work with IT and business stakeholders to influence decision making with data* Design, implement and maintain web analytics solutions/products; oversee implementation of web analytics projects.* Provide automated hourly forecasting dashboards to leadership team* Post Mortems and Analysis of key marketing events, Campaign experience journey, impact of store fill changes, promo code and free ship offers* Track and share insights for web metrics analytics (visitors, bounce rate, Page views, session duration, Top traffic source, Interactions per visits, device source, Exit)* Improve quantitative and qualitative analytics capture capabilities via new tools or processes* Bilingual in English and Korean (oral and written) is an asset* Expert in SQL, R, Python, C++, Excel (VBA scripting, Macro, Pivots, Data Source Management) and PowerPoint with proficiency in Online Analytical Processing, (ie. experience in Tableau or Power BI)* Must be proficient with Adobe Analytics, Google Analytics, Google search console or equivalent* Experience with competitive benchmarking tools such as Gartner, Similarweb or similar tools* Strong analytical skills, ability to comprehend user flow, define custom metrics to develop key hypothesis to identify opportunities* Possess exceptional organizational & planning skills and attention to detail while having sense of curiosity & urgency* Highly developed communication & interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization: from support staff to senior executives within and outside of the company* Self-motivated and able to prioritize and work with limited supervision* Strong organizational and planning skills* Proven ability to function effectively in a team environment* Understanding of SEO/SEM, Digital Advertising, Ecommerce business metrics is an asset* Knowledge of CMS platforms and Ecommerce web sites* Demonstrated people management skills* Strong attention to detail and project management skills* Strong with agile process management including the development of new processes* Ability to work independently, take initiative and use good judgment* Works well under pressure and can manage multiple tasks under time constraints. Sense of urgency in managing projects and likes fast paced environment.* Strong interpersonal skills and team player* 5-7 years of hands on experience using search engine marketing (Google Ads), website analytics platforms (Google Analytics and other measurement suite products), and brand analysis techniques (upper funnel analysis)* Overseeing the analytics framework, and a variety of analysis and insight initiatives* Experience translating data insights into business insights – working with both business and technical teams* Demonstrated analytical background, and experience with marketing analytics, financial modeling, or statistical analysis, Hypothesis using statistical models/frameworks* Experience using SQL to extract and manipulate data, or with other programming/scripting languages (R, Python, C++)* Ability to analyze large datasets and translate them into actionable insights* Advanced level proficiency with modern web technologies, including HTML, CSS, Javascript, with detailed knowledge of browser dependencies and cross-platform issues* Experience in consumer electronics would be an asset/* Please visit to see Privacy Policy, which defaults according to your location. 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