Field Experience Specialist

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.

That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.

The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team **Will YOU Protect This House?**

**Position Summary**:
In 2019, we launched our Field-X marketing program which places consumer-centric, passionate marketing specialists in key cities across the US and beyond. Each FieldX specialist is the quarterback for Under Armour Marketing in their city. This team represents our brand in its entirety to our consumers, brand partners, and retail partners. Each teammate we hire for this team exudes true passion for our brand, customers, athletes, and the products that fuel our brand.
- The Field Experience (Field-X) team is a part of our larger Americas Marketing team and covers the Americas region of North America and LATAM. This team is an extension of our internal partners as well as an extension of our customers back into corporate. A Field-X Specialist supports all channels and categories through the following three pillars:
- Product and Brand Education: Performing enhanced brand and product education sessions in store, at gyms, at events, etc.
- Consumer Insights: Collecting consumer insights and identifying consumer patterns for our HQ partners, acting as a voice of the field and the consumer
- Activating the Community: Activating the community through meaningful, hyper-local partnerships and the execution of a multitude of Grassroots events

It is mandatory that this person obsesses over the core consumer: The Focused Performer, to continue to evolve where we meet them and how we holistically serve their needs.

**Essential Duties & Responsibilities**:
**This role will be responsible for field marketing in the greater Toronto area**
- In Market, this role will own Product/Brand Education planning, execution, and recaps in Under Armour Brand House & Factory House Stores, Wholesale and Specialty Retail Partners and as needed within the community (tournaments, camps, tradeshows, events, gyms, etc.)
- Leverage available resources and partners to ensure expertise in product knowledge and Under Armour Brand storytelling
- Will own executing customer intercept programs to support key seasonal initiatives and ad hoc category/channel requests in their market
- Will manage seasonal competitive patterning reports to identify strengths, opportunities, trends, and threats in their direct market
- Activate the experiential marketing plans to launch new products or align with current high-priority products, including leading tech clinics, trying on events with consumers and sales associates, meetings with community marketing managers, and executing grassroots marketing activations
- Build credibility in the active local community and with assigned retailers to drive strength of partnership and consideration
- Build and execute local engagement initiatives to drive meaningful relationships that support the UA mission, vision, and values
- Develop relationships with hyper-local, brand-right influencers in the market to ladder back into the broader Community Partners & Product Seeding Strategy
- Act as an extension of our regional experiential team, inclusive of supporting a variety of sports marketing, category marketing, and channel marketing events on site
- Develop and implement new ways of working and best practices for achieving annual goals

**Qualifications (Knowledge, Skills & Abilities)**:

- To perform the job successfully, an individual should demonstrate the following competencies:
- Consumer Orientation - Able to think consumer-first, distill insights and implement relevant strategies that drive preference and loyalty for UA
- Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations
- Team Building and Leadership - Able to support and lead team projects, drive consistent planning and execution through others
- Collaboration: Influence others, effectively address challenges, and lead and motivate a team of peers to solutions
- Business Acumen - Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment
- High Initiative
- Able to create and drive plans independently; high level of curiosity and innovative thinking to differentiate our Brand
- What do you need?- GET IT DONE, DONE, DO