Assistant Brand Mgr

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

CHURCH & DWIGHT CANADA

THE COMPANY:
Church & Dwight (C&D) Canada is a Consumer Packaged Goods company with over 30 leading brands in the Household, OTC, and Personal Care and Sexual Health categories. Listed on the S&P 500, most of C&D’s brands occupy a #1 or #2 share position.

Its signature brand is the Arm & Hammer family of products which includes baking soda, laundry, dental care, cat litter, carpet deodorizers, and deodorants.

Other well-known and successful Church & Dwight brands include Trojan, First Response, OxiClean, Batiste, Nair, Gravol, Rub A535, Orajel, Replens, Vitafusion and L’il Critters. The company recently bolstered its brand roster with the acquisitions of the Viviscal Hair Growth System, Toppik Hair Building Fibers, Anusol Hemorrhoid treatments, Waterpik, Flawless, Therabreath and Hero Cosmetics.

THE POSITION:
Assistant Marketing Manager

The Assistant Marketing Manager will be working with powerhouse and high-profile brands from the Church and Dwight Canada portfolio. This is a dynamic opportunity for an up-and-coming marketer looking to further solidify their experience in supporting brands in well-known and highly competitive categories.

Your background from a leading CPG company will help you support your Marketing Manager to build winning strategies and provide assistance in the operation of the brands.

You will work closely with all internal cross-functional counterparts such as Quality & Regulatory Affairs, R&D, Trade Marketing, Finance, Supply Chain, and our International teams. You will also work closely with our integrated agency partners on the execution of the brand’s Creative, Media, Shopper Marketing, PR, and where applicable, Health Care Professionals activities.
- Assist in the assessment and provide recommendations against new product growth opportunities (category/competitive analysis and consumer, finance, trade, R&D, regulatory and operations validations)
- Assist in the development and commercialization of new product pipelines, including support advancing products through the SKU approval and Stage Gate process as well as SKU discontinuation recommendations
- Support artwork development and run outs working with packaging partners through key milestones of briefing, artwork development, separations as well as internal supply chain to facilitate transitions
- Acclimatize themselves with the retail, competitive, and regulatory environments to support analytics and strategic business decisions (pricing, sizing, distribution, product development, claims development, category reviews and more)
- Undertake brand performance, campaign/promotion ROI, and post-mortem analyses, supported by a clear recommended plan of action
- Liaise with external agency partners to support the execution of the integrated consumer, shopper marketing, public relations, and health care professional marketing plan and tactics
- Assist in budget tracking, forecasting, and reconciliation and the input and processing of estimates

QUALITIES OF THE IDEAL CANDIDATE
- Bachelor of Business and/or MBA required
- 2-3 years minimum experience in a CPG marketing environment. Demonstrated understanding and experience with the marketing mix
- Ability to effectively communicate, collaborate and influence cross-functional partners to deliver on deadlines
- Can-do attitude, results-driven. Motivated to foster team spirit and make an impact on the organization
- Accountable and possesses pride in contributing to share, margin, top-line sales growth
- Strong analytical thinking and interest in building financial acumen (analyses, pricing, forecasting, etc.)
- Able to translate data and research into meaningful insights and recommendations
- Able to manage multiple projects and deadlines in a fast-paced environment
- Literacy in Microsoft Office and market data tools such as ACNielsen Answers and IQVIA Consumer Health Insights