Assoc Mgr, Brand

Job Overview:
**Associate Brand Manager - Bai Antioxidant Infusion® & Snapple**

**Location: Mississauga (Hybrid)**

As a team member in our global, high growth environment, you will be challenged, inspired, appreciated and supported to help you thrive. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America. Be a part of something more. Grow your career with us and be a part of a unique culture that’s proud of its integrity, innovation, and growth.

**What you will do**:

- Support & collaborate to develop the long-term vision and strategy for the Bai Antioxidant Infusion® & Snapple brands by conducting in-depth analyses of the category, competitors and consumers. Leverage insights to feed into the go-to-market plans.
- Assist in the execution of integrated marketing campaigns & brand projects including, but not limited to, advertising (digital & social creative and media planning), promotions, PR, e-commerce and packaging to support innovation, build brand equity and drive awareness. Analyze business results and brand health metrics to ensure strategies are working and objectives are being realized.
- Build strong relationships and develop clear communication internally with the cross functional teams (Marketing, Sales, Innovation, Insights, Leadership, etc.) and with all external partners including agencies (Media, Creative, Shopper, Packaging, Experiential, sponsorships, promotional partners etc.) to drive program development that delivers results.
- Work cross functionally to support end-to-end product launches and bring the innovation to life through integrated launch strategies, packaging, execution and post launch tracking and analysis. Work collaboratively with the Brand Manager, Insights and Innovation team to understand Canadian market trends that uncover white space opportunities and support portfolio growth.
- Leverage and analyze data (AC Nielsen, Consumer Research, Insights, Financials, Customer POS etc.) to provide comprehensive and fact-based recommendations that support key portfolio growth strategies and profitability initiatives.
- Actively co-manage the brand marketing budget including planning, reconciliation and reporting.

**Requirements**:
**Education & experience**
- University Degree in Business and/or Marketing.
- A minimum of 2 years’ experience in product and/or brand management; CPG experience is strongly preferred.
- Experience with product and packaging development.
- Experience with project management and coordination within a company.
- Experience in working as part of a cross-functional team.

**Skills & capabilities**
- Good knowledge and understanding of the Canadian CPG/FMCG industry.
- Strong communication and presentation skills.
- Project management, time management and organizational skills.
- Proficiency with Nielsen and Microsoft Office (Word, Excel, and PowerPoint).
- Attention to detail and quality.
- Self-motivated and results focused with strong analytical and critical thinking skills.
- Passion to build brands and a drive to challenge the status-quo.
- Independent and dynamic, enjoys and does well working in a team.
- Goal and results oriented.
- Ability to work in a constantly changing, fast-paced work environment.

This person will be part of a dynamic, dedicated team within a fast-growing organization. In addition to a competitive compensation package including benefits, an RRSP, and vacation time, we also offer tuition reimbursement, hybrid and flexible work options, discounts on coffee products and 52 hours every year for volunteer work in the community

Company Overview:
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.