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Marketing Specialist

2 weeks ago

Winnipeg, Canada Perimeter Aviation Full time

Established in 1960, Perimeter Aviation LP is a diversified company that is a subsidiary of the Exchange Income Corporation which has recently grown through the merger with Bearskin Airlines. With approximately 900 employees, we operate a fleet of 45+ aircraft including the Metro 2, 3, 23, Merlin and Dash 8 aircraft. We are based in Winnipeg and Thompson, Manitoba as well as Sioux Lookout, Timmins, Thunder Bay, and Toronto Ontario. We provide scheduled passenger and freight services to Northern Manitoba and Northern Ontario, 24/7 North American charter services, Medical evacuation services and a full-service maintenance facility including design engineering, NDT, and Garrett turbine engine services.
We are a Canadian company, proudly building a diverse workforce that is driven by a shared sense of community, customer service and a dedication to safety. We’re fostering a culture where our employees will feel proud of the work they do and the company they work for. We seek employees with a positive attitude in providing excellent service to the communities in our network.
Join a small, but mighty marketing team who support two regional airline brands: Perimeter Aviation and Bearskin Airlines. We’re looking for a data-savvy and strategic marketer who’s a natural self-starter to help drive results across digital channels. You thrive in a fast-paced environment and bring a passion for campaign execution and performance—from writing compelling ad copy to supporting seat sales, loyalty initiatives, and managing Google Ads and Analytics.
As the Marketing Specialist - Digital & Growth, you’re a detail-oriented marketer who’s confident writing across formats, loves optimizing for performance, and thrives on making things better with every iteration. Reporting to the Director of Marketing and Communications, you’ll collaborate closely with colleagues in revenue management, social, design, and operations.
Who You Are
- A strong writer in English who can craft clear, persuasive messaging for digital audiences.
- Detail-oriented and organized, with strong time management and follow-through.
- A self-starter and relationship-builder, comfortable working independently, but values teamwork and feedback.
- Driven by results and continuous improvement, you love a good A/B test.
- Passionate about campaign execution, digital best practices, and metrics.
- Culturally aware, respectful, and committed to engaging with First Nations Peoples and communities in a way that honours their cultures, values, and histories. Mindful of language and its impact.

Key Responsibilities
Campaign Execution
- Plan, write, execute, and optimize multi-channel marketing campaigns that drive awareness, traffic, and lead generation for a variety of needs including recruitment, loyalty, sales, surveys, and payment options, while ensuring timelines and accuracy.
- Coordinate with internal and external vendors including designers, content creators, and media buyers to ensure consistent messaging and seamless user experience.

SEO & Website Optimization
- Optimize SEO-friendly web content to support discoverability and digital experience.
- Collaborate with the marketing team on web updates, landing pages, and digital flows.
- Monitor content performance using tools like Google Analytics and Search Console, and refine content based on search trends and user behaviour.

Growth & Optimization Initiatives
- Conduct ongoing market research to identify fare trends, and competitor activity to inform and optimize campaigns.
- Support and optimize the loyalty program, including audience segmentation, campaign execution, member engagement, and performance tracking.
- Manage the setup, distribution, and reporting of surveys for promotions, passenger feedback, and customer experience initiatives; support the team in identifying actionable insights.

Performance & Reporting
- Monitor and analyze campaign performance using tools like Google Analytics, Tag Manager, and platform insights.
- Track KPIs including CTR, open rates, conversion rates, CPA, and ROI, and use insights to improve tactics and maximize results.
- Contribute to monthly and quarterly reporting, providing data-driven recommendations to optimize digital performance and revenue impact.

General Project Management
- Coordinate cross-functional marketing projects that support both passenger-facing and employee-facing initiatives.
- Oversee the creation and implementation of merchandise site and ongoing merchandise programs, including product selection, vendor coordination, and promotional planning.
- All other duties as assigned.

Qualifications & Experience
- Post-secondary diploma or degree in marketing, communications, or a related field.
- 3+ years of experience in digital marketing or campaign execution.
- Proficient in Microsoft Office 365 with familiarity in WordPress or other CMS tools.
- Certifications in Google Ads, Analytics, or SEO are considered a strong asset.
- Experience in aviation or air