Manager, Marketing Intelligence

**Manager, Marketing Intelligence Strategy** **Position Snapshot** **Business area: Nestlé Canada** **Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;** **Hybrid** **A little bit about us** While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees. **What to Expect**: This role involves developing the strategy for insights and analytics in the Division, using advanced analyses to inform decisions that improve consumer and shopper engagement. You will also be the key lead to build strategic thinking with data capability in the marketing team and broader category team. **Marketing Intelligence and Strategy Managers lead work in 5 key areas**: - Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding - Category, Brand and Marketplace data integration and advanced analytics sought at providing superior data analytics and story-telling to the business - Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders - Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace - Building the capability of the full Marketing team to use data for enhanced strategic thinking and decision making. Marketing Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources. **A day in the life**: You will be working on designing the short and long-term strategic and consumer/shopper plan for the division. You will proactively work with Marketing to identify the biggest issues and questions on the business. You will use advanced data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand strategies. You will collaborate with and coach Marketers to improve their business insight through understanding consumer and shopper data. You will also: - Contribute to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan. - Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance. - Be the strategic lead to the Marketing teams to create engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding. - Lead benchmark measurement and "how to win" actions (category, brand, innovation score-carding), and ensure monthly reporting and tracking processes are delivering actionable outcomes for the business team. - Lead the Marketing team to establish key metrics and develop measurement tools to assess in-market effectiveness, brand equity, and return on marketing investment. - Automate, build, and maintain advanced tools to democratize data to the team and build capability of the business team to think with data - Develop, test, and introduce new digital technologies to ensure Nestle is at the forefront of leveraging all intelligence and insight to drive business growth. - Coach and develop direct reports, as well as the broader business team in the areas of insights/analytics, thinking with data, and using data for strategic plan development. - Be the expert in Nielsen, Numerator, POS/Dedication Data, custom research methodologies, and additional datasets for the Marketing Team. Leverage these tools in your own advanced analyses and build team capability in using them for improved decision making. **Role Requirements** - Minimum 10 years Insights/Analytics experience (multi-category, CPG experience) - Extensive experience in Big Data set e.g. POS, Loyalty Data, Nielson Data - Leadership Experience in leading/mentoring cross functional teams - Demonstrated ability to generate actionable insights out of big data - Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience and senior leader stakeholders - Proven skill in crafting ef