Email & Sms Marketing Specialist

1 week ago

Vancouver, Canada Roots of Fight Full time

**Role Overview**:
**Key Responsibilities**:

- Automation: Develop and optimize automated workflows to enhance customer journeys, leveraging advanced segmentation and personalization techniques.
- Analytics & Reporting: Monitor key performance metrics (KPIs) such as open rates, click-through rates, and conversion rates; provide actionable insights and recommendations for continuous improvement.
- Collaboration: Work closely with cross-functional teams, including design, content, and performance marketing, to ensure cohesive, on-brand campaigns and initiatives.

**Qualifications**:

- Proficient in segmentation, personalization, and analytics tools to drive engagement.
- Experience with A/B testing and familiarity with tools to conduct experiments effectively.
- Excellent communication, organizational, and project management skills.
- Passion for storytelling and an appreciation for the legacy of cultural icons and athletes.

**What We Offer**:

- Opportunity to work with a passionate team at the intersection of culture, history, and lifestyle.
- A collaborative and creative work environment.
- Competitive salary and benefits.
- Flexibility to work remotely or in-office.

**Company Overview**:
Roots Of Fight is a media, lifestyle and apparel brand that celebrates the improbable achievements of today’s most legendary athletes, innovators, and cultural icons. Our mission is to create high-end art, apparel, and experiences that do justice to each figure’s unique battle for greatness. Each story we tell depicts the unending fight at the root of every human triumph.

Pay: $44,000.00-$55,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

**Experience**:
Work Location: Hybrid remote in Vancouver, BC V6H 3Y4

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