Product Marketing

20 hours ago


SaintLaurent, Canada ATEK Full time

Key Duties:
A Product Marketing Specialist is responsible for developing and executing marketing strategies to promote a company's products or services.

**Market Research**: Conducting market research to understand customer needs, preferences, and trends related to the product or service.

**Product Positioning**: Developing messaging and positioning for the product that differentiates it from competitors and resonates with the target audience.

**Marketing Strategy**: Creating comprehensive marketing plans that outline goals, tactics, and timelines for promoting the product.

**Content Development**: Generating content such as product collateral, website copy, and sales materials to support marketing efforts.

**Cross-functional Collaboration**: Working closely with product development, sales, and other teams to ensure alignment and maximize the success of marketing initiatives.

**Performance Analysis**: Monitoring and analyzing the performance of marketing campaigns to identify areas for improvement and optimize future efforts.

**Customer Engagement**: Engaging with customers through surveys, feedback sessions, and other methods to gather insights and enhance the product's value proposition.

**Competitive Analysis**: Keeping abreast of competitors' products, marketing strategies, and industry trends to inform marketing decisions.

**Sales Support**: Providing sales teams with the necessary tools and materials to effectively promote and sell the product.

Pay: $60,000.00-$75,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (preferred)

**Language**:

- French, English (preferred)

Work Location: In person



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