Product Marketing
2 days ago
Key Duties:
A Product Marketing Specialist is responsible for developing and executing marketing strategies to promote a company's products or services.
**Market Research**: Conducting market research to understand customer needs, preferences, and trends related to the product or service.
**Product Positioning**: Developing messaging and positioning for the product that differentiates it from competitors and resonates with the target audience.
**Marketing Strategy**: Creating comprehensive marketing plans that outline goals, tactics, and timelines for promoting the product.
**Content Development**: Generating content such as product collateral, website copy, and sales materials to support marketing efforts.
**Cross-functional Collaboration**: Working closely with product development, sales, and other teams to ensure alignment and maximize the success of marketing initiatives.
**Performance Analysis**: Monitoring and analyzing the performance of marketing campaigns to identify areas for improvement and optimize future efforts.
**Customer Engagement**: Engaging with customers through surveys, feedback sessions, and other methods to gather insights and enhance the product's value proposition.
**Competitive Analysis**: Keeping abreast of competitors' products, marketing strategies, and industry trends to inform marketing decisions.
**Sales Support**: Providing sales teams with the necessary tools and materials to effectively promote and sell the product.
Pay: $60,000.00-$75,000.00 per year
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 5 years (preferred)
**Language**:
- French, English (preferred)
Work Location: In person
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