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Web Strategist

2 weeks ago

Vancouver, Canada Clio Full time

-Clio
- is more than just a tech company-we are a global leader that is transforming the legal experience for all by
bettering the lives of legal professionals
- while
increasing access to justice
- . Summary:
Who you are:
As the Web Strategist, you’ll own the strategy and execution of GTM campaigns across our multi-region marketing web properties, ensuring alignment and collaboration with regional Demand Generation Managers.

You are known for your communication skills and work well with a tight-knit, friendly, and high-performing team. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

What you’ll work on:
Website Strategy (Multi-region)- Managing regional instances of the global website and overall landing page strategy, aligning with Clio’s business objectives, customer needs, and competitive landscape to drive growth and maximize conversion across key audience segments.- Owning the strategy and execution of GTM campaigns across multi-region marketing web properties to serve as high-performing demand generation engines, ensuring alignment and collaboration with regional Demand Generation Managers.- Owning and facilitating brainstorms, planning page flows, including submitting briefs for high-impact digital marketing initiatives, including microsites, website sections, and campaign landing pages, collaborating cross-functionally with marketing design, web development, growth, content, and PMM teams.- Monitoring market trends to ensure strategies remain innovative and competitive.

Conversion Rate Optimization (CRO)- Working with the CRO Manager to execute and iterate regional tests to gather valuable insights and validate design decisions.- Monitoring success through analytics to recommend solutions.- Conducting website audits and generating user experience, strategy, and user interface improvements and recommendations.

SEO Strategy & Execution- Supporting the implementation of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non-branded keywords, driving organic traffic growth, alongside our in-house SEO content team across all regions.- Partnering with the Content and SEO team to ensure SEO best practices are integrated into every web project from conception to launch.

Analytics and Marketing Technology- Using analytics tools such as Google Analytics to track campaign performance, identify trends, and optimize strategies.- Overseeing the monitoring and reporting of web and digital metrics related to regional web properties to inform strategy.

What you bring:
- 4+ years experience in a growth/performance web strategy, or demand generation role, ideally in SaaS or B2B environments.- Excellent communication and stakeholder management skills; able to influence and navigate competing priorities.- Track record of leading multiple complex projects independently, from scoping to delivery, with measurable impact.- Comfort making decisions with imperfect information- Strong communication and interpersonal skills- In-depth experience with web analytics tools, such as Google Analytics, Amplitude Analytics, etc- Knowledge of web tracking and attribution- Experience using marketing automation tools (Marketo preferred)- Knowledge of software-as-a-service (SaaS) and common performance metrics

Serious bonus points if you have:
- Experience in B2B SaaS, especially SMB SaaS- Legal industry knowledge and/or experience- Familiarity with Amplitude Analytics, Dream Data, and Looker- Experience with Heat mapping software (Mouseflow, Hotjar, Crazy Egg) and testing software (Google Optimize, Optimizely)- Experience working in a sales-led SaaS organization

What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.- Flexible time off policy, with an encouraged 20 days off per year.- $2000 annual counseling benefit- RRSP matching and RESP contribution- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $80,100 to $94,200 to $108,300 CAD.Please note salary bands may differ based on location and local currency. Additionally