Web/applications Specialist Ii

**Requisition ID**:44108

**Organization**

Located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples, Vancouver has a commitment to becoming a City of Reconciliation. Vancouver consistently ranks as one of the world’s most liveable and environmentally sustainable cities. Named among Canada's Top 100 Employers, BC's Top Employers, and Canada's Greenest Employers, the City of Vancouver seeks colleagues who can help shape and embody our core commitments to sustainability, reconciliation, equity and outstanding quality of life for all residents.

Consider joining our committed team of staff and being part of an innovative, inclusive and engaging workplace. Working at the City of Vancouver and within the public service can be a rewarding career where you play a key role in ensuring impartial and equitable access to services, upholding ethical governance, and addressing the needs of citizens with integrity and dedication.

**Main Purpose and Function**
The User Experience Strategist works independently to research, recommend, design, and deliver on cohesive and inclusive citizen-centric user experiences across digital channels that support user needs, business objectives, and the City’s digital strategy. The position exercises independent judgement in technical aspects of the role.
The Strategist is a member of Digital Channels within Technology Services - an inclusive, collaborative team of digital technology professionals that efficiently designs, develops, and operates high-quality digital products and services for the people of Vancouver that are user-focused, effective, and innovative.

**Specific Duties and Responsibilities**

Data driven user research
- Assesses and optimizes the performance of new and existing features by actively conducting primary and secondary user research activities and iterative usability testing.
- Interprets results of usability testing, user research, visitor feedback, performance metrics, sophisticated web analytics data and other tools through statistical analysis to uncover insights and identify gaps.
- Defines and designs user tests and conducts rapid user testing, surveys, interviews, and workshop facilitation with both internal staff and external user groups. May engage with vendors to support larger scale user testing activities.
- Identifies, defines, and prioritizes user needs, business requirements, and success metrics through insights analysis, to determine strategic value, in coordination with product owners, project managers, and digital performance specialists.

Iterative agile design
- Creates and effectively communicates UX design assets such as user stories, concept maps, user journeys, task flows, storyboards, information architectures, wireframes, interactive prototypes, and visual designs to project stakeholders and developers.
- Participates and contributes to sprint planning and retrospectives, ensuring the customer is a focal point of the development process.
- Defines, evolves, and applies content, design, interaction, and accessibility policies, guidelines, and systems, in consultation with digital strategists and developers.
- Designs, documents, debugs, and tests new and existing user interfaces and journeys to be device responsive, modality agnostic, and have an optimal user experience.

Digital transformation and accessibility
- Applies user-centered design processes and industry best practices to guide optimal user experiences that holistically solve complex user and business challenges, both online and offline
- Provides recommendations for improvements which may include third-party solutions.
- Conducts accessibility reviews using automated and manual testing with assistive technologies to identify and prioritize issues and recommend opportunities to improve.
- Coaches, mentors, and trains team members and other staff on UX and digital accessibility best practices and how to address issues.
- Develops, contributes to and champions a design system tailored for cross platform consistency across web, mobile, kiosks, voice and AI interfaces.
- Initiates and facilitates collaborative sessions to help drive strategic discussions and decisions that advocate for users while addressing business challenges.
- Supports the Implementation/UX lead to foster an inclusive design culture and promote the value of user-centered design and digital accessibility within the organization.
- Other duties/responsibilities as assigned.

**Qualifications**
Education and Experience:
Knowledge, Skills and Abilities:

- Considerable knowledge of UX methodologies and design thinking, and responsive web design
- Sound knowledge of Web accessibility guidelines (WCAG 2.1), best practices, and legislation
- Sound knowledge of Front-end web development (HTML, CSS, JS, ARIA)
- Sound knowledge of Agile software development methodology
- Knowledge of generative AI principles, capabilities an