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Brand Manager

2 weeks ago

Vancouver, Canada Rove Concepts Full time

Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create inspiring spaces for our customers. Our growth has led us to occupy five showrooms across North America, and now expanding into Miami and New York. We continue to expand our showroom spaces to provide exceptional customer experiences.

Position Available: Brand Manager

Location: Vancouver

**Role Overview**:
The Brand Manager will be responsible for developing and executing comprehensive brand strategies to elevate and strengthen the Rove Concepts brand. This role requires a strategic thinker with a deep understanding of luxury markets, consumer behaviour, and brand management. The Brand Manager will work closely with cross-functional teams, including marketing, sales, product development, and retail operations, to ensure brand consistency and drive business growth.

**What You’ll Do**:

- Brand Strategy Development: Create and implement long-term brand strategies that align with the company’s vision, values, and business objectives. Identify opportunities for brand growth and market expansion.
- Market Research: Conduct market research to understand consumer trends, preferences, and competitive landscape. Utilize insights to inform brand positioning and marketing initiatives.
- Brand Communication: Develop and oversee all brand communications, including advertising campaigns, digital marketing, social media, public relations, and in-store promotions. Ensure consistent messaging across all channels.
- Product Launches: Collaborate with product development and marketing teams to plan and execute successful product launches. Develop marketing plans and promotional strategies to drive product awareness and sales.
- Brand Partnerships: Identify and establish strategic partnerships and collaborations with influencers, celebrities, and other luxury brands to enhance brand visibility and credibility.
- Retail Experience: Work closely with retail teams to ensure that the brand is consistently represented in-store. Develop training programs and materials to educate retail staff on brand standards and customer engagement.
- Performance Analysis: Monitor and analyze brand performance metrics, including sales data, market share, and consumer feedback. Provide regular reports to senior management and make data-driven recommendations for improvement.
- Budget Management: Manage the brand marketing budget, ensuring efficient allocation of resources to achieve maximum ROI. Track expenses and ensure all activities are within budget.
- Event Planning: Organize and oversee brand events, including product launches, and VIP customer events. Ensure events are executed flawlessly and align with brand image.

**What You’ll Need**:

- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
- 5+ years of experience in brand management, preferably within the luxury retail sector.
- Strong understanding of luxury consumer behaviour and market trends.
- Proven track record of developing and executing successful brand strategies.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Creative thinker with a keen eye for detail and aesthetics.
- Proficiency in digital marketing and social media platforms.
- Strong analytical skills and the ability to interpret complex data.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Passion for luxury products and a deep appreciation for quality and craftsmanship.

**What We Offer**:

- Opportunities for personal and professional growth within a rapidly expanding organization.
- Competitive salary and benefits package, including extended health care, dental care, vision care, and vacation time.
- Social initiatives such as Wellness Wednesdays, Un-wine Wednesdays, weekly replenish of in office snacks and drinks.
- Free on site parking, easily accessible by public transit.
- Bring your furry friend to work and enjoy the positive impact of pets in the workplace.
- Collaborative work environment with seasoned entrepreneurs and driven talent.
- Inclusive workplace culture committed to diversity and equity.
- A dynamic and fast-paced atmosphere where innovation and creativity thrive.
- Opportunities to work within a highly motivated, young team who truly strive to make a difference.