Email Marketing and Customer Knowledge Analyst

6 days ago

Montréal, Canada Boutique La Vie En Rose Full time

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 3,500 employees and more than 275 stores across Canada and our La Vie en Rose brand is in 17 countries around the globe (100 stores).

Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service; Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days depending on the position);
- Minimum of 2% employer contribution to your RRSP.

THE PURPOSE OF THE ROLE
- Be responsible for the integration and programming of newsletters;
- Analyze the performance of each newsletter and customer journeys, while ensuring the adoption of best practices;
- Perform data extraction, management, collection, aggregation and analysis in order to generate mailing lists to support the marketing department in its business development mission
- Contribute to the initiatives and programs of the customer relationship management department;
- In collaboration with the e-commerce team: revise and optimizes the content of newsletters and designs personalized messages and offers in order to increase the conversion rate;
- Analysis of consumer data to identify purchasing trends
- Develops and executes research, questionnaires and data compilation;
- Contribute to strategies and tactics to increase in-store and online subscription rates.
- Develop A / B tests in order to obtain information on customer preferences and behaviors;
- Ensure compliance with the regulations of the Canadian Anti-Spam Law;
- Analyze reports (preparation lists, quality control, data manipulation, data update, etc.);
- Provide information regarding customer retention by monitoring and analyzing the progress of the database;
- Perform all other related tasks in the field of marketing.

**REQUIREMENTS**:

- University degree in marketing, management, administration, statistics, BI, economics or equivalent;
- Good sense of organization and priorities;
- Strong interest in customer experience marketing research;
- Rigor, reliability and keen attention to detail;
- Passion for analytics, numbers and statistics;
- Ability to work in a dynamic and flexible environment;
- Bilingual, written and spoken (French and English);
- Intermediate-advanced knowledge of Microsoft Excel (ex: vertical search, pivot tables);
- Retail experience an asset;
- Experience with Google Anaytics an asset;
- Experience with Salesforce an asset;
- Experience with CRM (Customer Relationship Management) system an asset;
- Experience with Microsoft BI an asset.

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