Social Media and Public Relations Intern

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
- Location:
2 Atlantic Avenue, Toronto, Ontario, M6K 1X8
- Fresh Style. Fresh Careers. Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty® cosmetics. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers
- In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.
- Why is this role important?
- Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish and thoughtful details. In categories spanning apparel, accessories, footwear and beauty, Joe Fresh provides quality and style for the entire family.
- OVERVIEW:

- RESPONSIBILITLES
- Assist with social media and PR reporting, with an emphasis on key learnings for future successes. This includes:

- Daily media monitoring and tracking of PR coverage for Joe Fresh
- Weekly social content, influencer coverage and earned media reporting
- Monthly period reports that analyze data pulled from third-party platforms (Dash Hudson, Cision, MRP)
- Influencer campaign and PR reporting
- Competitor reporting to stay up-to-date on social media trends within the Canadian retail industry
- Support the Social Media Specialist with executing social media campaigns, including:

- Assist with the creation of Instagram Stories and other ad hoc content creation
- Assist with day-to-day customer service on Instagram (DMs, in-feed post comments)
- Support the Public Relations Specialist with PR initiatives, including:

- Research paid media opportunities
- Draft pitches for core product lines and pitching to Canadian media outlets, including selecting images of new/upcoming product launches to be shared with media on an ongoing basis through Flickr
- Create styleouts for broadcast segments that strong brand messaging, including selecting product samples and creating briefs to be shared with broadcast producers
- Assist with influencer/media gifting mailers
- REQUIREMENTS
- Must be a currently enrolled student in a post-secondary communications or fashion program (or equivalent)
- Must be able to work under tight deadlines in a fast-paced environment
- Strong verbal and written communication skills
- Knowledge and understanding of Microsoft office
- Knowledge and understanding of Adobe Creative Suite (specifically Photoshop and/or Premiere Pro)
- Ability to multi-task
- Previous Social Media/PR experience and/or education is an asset, but not mandatory
- How You’ll Succeed:

- At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
- Employment Type:
Full time
- Type of Role:
Temporary (Fixed Term)
- Joe Fresh recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.