Commercial Sales Representative

Sentinel Dock & Door Solutions is a Canadian company that provides commercial dock and door services. Established in 2025 by Trivest Partners, a private equity firm, Sentinel was formed through the acquisition of several regional service providers: Lenworth Building Services, Pro Door & Dock Systems, Mar-Lin Dock & Door, Door Doctor & Secord Docks. These companies specialize in the installation, repair, and maintenance of overhead doors, dock levelers, and related equipment for commercial and industrial facilities.
As a Commercial Sales Representative you will have a passion for sales, excellent communication skills, and a basic understanding of the technical aspects of dock and door products. As a Commercial Sales Representative, you will be responsible for identifying new business opportunities, building strong customer relationships, and driving revenue growth by selling our products and services to commercial clients.

**Title**: Commercial Sales Representative - Door Doctor, Ottawa
Reports to: VP of Sales

**Key Responsibilities**:
**Sales Generation & Lead Development**:

- Identify and prospect new customers within the dock and door industry, including but not limited to manufacturers, warehouses, distribution centers, and other commercial entities.
- Develop and maintain a pipeline of potential sales opportunities.
- Conduct initial needs assessments with clients to understand their requirements and recommend appropriate solutions.

**Product Knowledge & Presentation**:

- Promote and sell a range of dock equipment, industrial doors, loading docks, and related accessories.
- Conduct product demonstrations and presentations, both virtually and on-site, to showcase the benefits and features of our products.
- Provide accurate product information, including pricing, specifications, and availability.
- Educate customers about the value and technical aspects of products, addressing any concerns or objections.

**Sales Process Management**:

- Develop tailored proposals and quotes based on customer needs and specifications.
- Work closely with the internal team to ensure accurate order processing, product availability, and timely delivery.
- Negotiate terms and close deals, ensuring customer satisfaction and maximizing revenue.
- Manage the entire sales cycle, from lead generation to closing, while maintaining a high level of customer engagement throughout.

**Customer Relationship Management**:

- Establish and nurture long-term relationships with clients to drive repeat business and referrals.
- Provide ongoing support and follow-up after sales to ensure customer satisfaction.
- Respond to customer inquiries and resolve issues in a timely and professional manner.
- Maintain accurate records of customer interactions and sales activity in CRM software.

**Market Awareness & Reporting**:

- Keep up-to-date on industry trends, competitor offerings, and new products to stay competitive in the market.
- Provide regular updates on sales activity, forecasts, and performance metrics to the sales manager.
- Monitor customer feedback and suggest improvements to products and services based on market demands.

**What we are looking for**:
**Qualifications**:

- High school diploma or equivalent required; a degree in Business, Sales, or a related field is a plus.
- Minimum of 2 years of sales experience, preferably in a B2B environment or the construction/industrial equipment industry.
- Experience in selling dock and door products, industrial equipment, or similar technical products is highly desirable but not required.

**Core Skills & Competencies**:

- Strong communication and interpersonal skills, with the ability to build rapport with customers.
- Basic technical knowledge of dock equipment, industrial doors, or related products is preferred.
- Strong negotiation skills and the ability to close sales effectively.
- Ability to work independently, manage time efficiently, and meet sales targets.
- Proficient with CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite (Excel, Word, PowerPoint).

**Personal Attributes**:

- Self-motivated and goal-oriented, with a drive to succeed.
- Problem-solving mindset and proactive approach to addressing customer needs.
- Detail-oriented and highly organized.
- Ability to thrive in a fast-paced and competitive environment.