Sales Controller

7 days ago


Toronto, Canada Red Bull Full time

Reporting into the Senior Commercial Controller, the Off-Premise Sales Controller will support Red Bull Canada’s (RBCA) Off-Premise Sales teams with planning, managing and controlling of their budgets. This role will work closely with key internal stakeholders ensuring accountability to budgets, forecasts while uncovering opportunities within our sales and distribution targets.

RESPONSIBILITIES
** Areas that play to your strengths**:
All the responsibilities we'll trust you with:
Expand all**SALES PLANNING AND ANALYTICS**

Responsible for coordinating input into the financial planning system and working with all stakeholders to validate accuracy and reasonableness of forecasts

Support the business planning and revised estimate process for the Off-Premise (Key Accounts, Distribution, Emerging Channels) teams

Guide Off-Premise National Accounts Team in their annual planning process and set expectations for regional and local accounts

Provide trade expenditure forecast and analyze monthly variances against plan and prior year; summarize variances and discuss/review month with Head of Finance and Head of Sales

In collaboration with the Commercial Data team, improve volume reporting at account, channel and market level

Build/improve models of sales volume by trade channel and generate expectations for future performance

Identify and implement areas for improvement or process standardization across National Accounts and regions with the sales / trade promotion process**ROI ANALYSIS AND NEW OPPORTUNITY ANALYSIS**

In conjunction with the sales Directors and their teams, develop standardized models for use in Off-Premise to measure the effectiveness of shelf programs, cooler placement, Partnership Agreements and promotions

Perform post promotional analysis of trade spend, by analyzing the ROI and incremental lift associated with promotion

Provide analysis on customer cost to serve and customer profitability**AD-HOC REPORTING AND ANALYSIS**

Support the Sales team as a business partner and provide advice and insight to help improve customer profitability, focus on maintaining and increasing the company AER

Prepare ad-hoc reports and potential assignment to special studies/teams to assist management in evaluating key opportunities for the company

Own the Business Case process, working closely with the sales teams while challenging them to drive profitable growth opportunities with their customers

Project support; CPM, Liberty, Trade Depletions Reporting
- EXPERIENCE
- ** Your areas of knowledge and expertise**:
that matter most for this role:

- Minimum of 3+ years’ experience in a controlling/financial analysis role, preferably in consumer goods industry
- Highly analytical and very skilled individual in the area of profitability analysis
- Ability to quickly identify and analyze risks & impacts and able to define alternatives
- Strong communication and presentation skills.
- Capable of communicating precisely and effectively with internal stakeholders up to senior manager level
- Structured and well-organized
- Must be self-motivated, self-directed and be able to work under pressure in a fast-paced team environment
- Experience of managing projects and delivering results
- Ability to operate well in a matrix environment
- Must be proficient in Microsoft Excel, Word and PowerPoint.
- SAP R/3 and Hyperion preferred
- Bachelor’s degree in Accounting or Finance from an accredited college or universityCPA is preferred
- Fluent in English, additional language skills an advantage
- Travel 0-10%
- Permanent



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