Marketing Specialist

Work with Humanfolk Studio Inc. as an external contractor

We are looking for an experienced Marketing Specialist to work within our client's leading edge infrastructure company alongside technical experts in land, energy, and transportation development - delivering accurate, innovative, and agile solutions. The client we serve provides land acquisition, geospatial mapping, data management, web-based GIS, community relations, land feasibility studies, and permitting services. The company's clients include developers, large scale service providers, and government entities that are involved in the planning and development of energy projects, rights of way, resources, and infrastructure across Canada and the United States. The projects they work on include large-scale wind and solar power projects, high-voltage transmission lines, pipeline projects, municipal roads projects, and groupings of cellular towers and rooftop antennas.

**Location**: Mississauga/Toronto-based, with a hybrid work model

The Marketing Specialist is responsible for creating advertising campaigns and targeting the demographic data of their target audience. The Marketing Specialist is responsible for the development of marketing materials, maintaining company brand standards, and developing and facilitating campaigns with cross functional teams.

**Duties and Responsibilities**:

- Conduct market research to identify customer trends, competitor offerings and demographic data.
- Liaise with creative team to come up with branding ideas, graphic designs, promotional materials and advertising copies.
- Ensures the various aspects of proposals and other sales & business development materials are compliant, accurate and delivered in a timely manner
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers, prospective employees, and other audiences as required.
- Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.
- Create innovative marketing campaigns depending on robust data and present the recommendations to management.
- Create goals and objectives to approach customers through appropriate marketing channels.
- Help execute outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
- Conduct market research to find answers about consumer requirements, habits, and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with Business Development and other professionals to coordinate brand awareness and marketing efforts
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

**Experience**:

- 3-5 years' proven experience as a marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Experience with Salesforce
- Well-organized and detail-oriented with a natural curiosity and desire to problem solve.
- Exceptional communication and writing skills
- Post Secondary Degree in Communications, Marketing, or related discipline

Humanfolk is an equal opportunity employer, committed to a diverse workforce. Humanfolk complies with federal and state/provincial law governing non-discrimination in employment practices.