Director, Experimentation

**Job Summary**

**What is the opportunity?**

Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.

NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.

We’re looking for a Director, Testing & Learning to join the NBA group and lead enterprise experimentation efforts. In this role, you will oversee a team of high-performing analysts and partner across business, data, and enablement teams to design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice.

This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.

**What will you do?**
- Lead the design, execution, and evaluation of enterprise-level marketing experiments across channels and client segments.
- Build and evolve RBC’s experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.
- Manage and mentor a high-performing team of marketing analysts
- Translate complex test results into clear, actionable insights that influence strategy and campaign performance
- Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle
- Champion a test-and-learn culture across the Personal Banking organization
- Present findings and recommendations to senior leadership to inform client engagement, personalization, and marketing strategies

**What You Need to Succeed?**

**Must Have**:

- Proven leadership experience in marketing analytics, experimentation, or measurement roles, ideally within a large, data-driven organization
- Strong expertise in designing and evaluating marketing experiments and interpreting results to drive business impact
- Experience working with cross-functional partners across data, marketing, product, and digital
- Exceptional communication and storytelling skills with the ability to distill complex insights for senior audiences
- Demonstrated success in building and leading high-performing teams and cultivating a learning-oriented culture
- Strong business acumen and understanding of enterprise marketing strategy and performance

**Nice to Have**:

- Familiarity with advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits)
- Experience with enterprise personalization, targeting, or decision-making platforms
- An academic background in Computer Science, Statistics, Mathematics, Economics, or a related field, as well as an MBA or graduate-level education, is an asset.
- Experience in financial services, digital marketing, or large-scale client engagement programs

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work

**Job Skills**

Analytics Software, Artificial Intelligence (AI), Commercial Acumen, Decision Making, Detail-Oriented, Digital Presentation, Experimentation, Group Problem Solving, Key Performance Indicators (KPI), Machine Learning, Oral Presentation, Statistics, Test and Learn Strategy, Test Scenarios

**Additional Job Details**

**Address**:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

**City**:
TORONTO

**Country**:
Canada

**Work hours/week**: