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Marketing Specialist

2 weeks ago

Montréal, Canada Vacances Air Canada Air Canada Vacations Full time

Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on-board

We are currently seeking a confident, highly organized Marketing Specialist that will ensure flawless execution for our marketing projects and campaigns.

**RESPONSIBILITES**:

- Lead the development of marketing campaigns promoting various product lines from a strategic, media and creative standpoint
- Manage and be accountable for the production of marketing campaigns for B2C and B2B audiences:

- Build communication plans, creative briefs and workback schedules
- Contribute to resource allocation
- Organize and lead kick-off meetings
- Review creative assets to ensure alignment with brand and campaign objectives
- Coordinate internal and external approvals, as well as implementation steps
- Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
- Deliver final assets on time and as per brief
- Monitor and analyse the performance of each promotional campaign
- Ensure the continuity and cohesion between the various marketing campaigns across product lines
- Manage multiple priorities while aligning deliverables with business needs and departmental objectives
- Plan and implement Coop partnerships, ensuring maximum visibility
- Ensure brand guidelines are respected throughout all touchpoints
- Perform a consulting role, propose solutions, and provide the necessary support to the Marketing Managers to carry out several marketing & communications projects
- Contribute to identify and implement process improvements
- Stay informed about industry activity and trends

**KNOWLEDGE AND SKILLS REQUIRED**:

- University degree in Marketing or equivalent
- Minimum 4-5 years relevant marketing experience
- Experience working in an advertising agency an asset
- Experience in the travel industry an asset
- Excellent project management and organizational skills
- Excellent oral communication and writing skills (English and French)