Web Strategist Services

1 week ago

Ottawa, Canada Oomple Full time

**Expected Start Date is ASAP**
**Expected End Date - December 2025**

The **Web Strategist service provider** will play a pivotal role in shaping and executing our client’s web transformation. This service involves developing strategies, providing operational guidance, ensuring the alignment of web initiatives with business goals, and driving continuous improvement in website performance and user experience.
- Must have or be eligible for Enhanced Reliability Status
- Strategic thinking and ability to connect website efforts to business goals and customer needs
- Strong knowledge in usability and user-centric approaches
- Collaboration and communication skills to effectively communicate complex topics at different levels

**Other Skills Required**:

- Project management and working in agile methodologies
- Knowledge of CMS platforms, SEO and tools, web analytics

**Assets**:

- Adobe AEM
- Accessibility and WCAG knowledge
- Bilingual in French and English

**Responsibilities**

**Strategic Planning**:

- Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives
- Collaboratively develops and supports execution of a scalable personalization strategy
- Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO
- Builds user flows that enables the customer journey for target personas
- Develops and supports the execution of an accessibility strategy that includes content and technology

**Web Transformation**:

- Drives web transformation projects, including website redesigns, collaborate in platform migrations and the integration of new technologies

**Operational Guidance**:

- Provide operational guidance to cross-functional teams, ensuring best practices in design, content management and web development
- Leverages analytics and data insights to guide ongoing website improvements
- Monitors and analyze web performance metrics, user behavior, and industry trends to increase relevant traffic and to measure effectiveness of web initiatives
- Collaborate with UX designers to enhance user experience and ensure the website meets the needs of the target audience

**Stakeholder Collaboration**:

- Works closely with marketing, IT, and other departments to ensure cohesive and effective web strategies
- Ensures alignment of annual and quarterly planning of business teams, technology teams, stakeholders and delivery partners

**Specific Project/Platform Requirements**
- Drive website transformation
- Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on corporate strategy
- Advises cross-functional teams to ensure best practices in design, development, and content management
- Collaborates with UX designers to ensure experiences meet the needs of the client’s target audiences
- Supports team leadership developing strategic short
- and long-term goals
- Collaborates with stakeholders to ensure strategic alignment

Take the next step in your career, APPLY for this position now.

**Job Type**: Fixed term contract
Contract length: 9 months

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Ottawa, ON K1A 1K3

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