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Brand Marketing Specialist

2 weeks ago

Toronto, Canada Channel Zero Inc. Full time

Channel Zero Inc. (CHZ) has a full-time opportunity for a Brand Marketing Specialist. We are seeking a strategic and results-driven marketer to connect our brands with their target audiences through marketing campaigns, and to support the achievement of Channel Zero’s revenue goals within the B2B landscape.

The Brand Marketing Specialist position offers a hybrid work arrangement, combining remote work with at least one in-office day each week. Channel Zero has two office locations: 2844 Dundas St. W in Toronto (Junction neighborhood) and 4 Innovation Drive in Dundas, ON (Clappison’s Corners, Hamilton). Access to a vehicle is encouraged.

**Job Summary**:
Reporting to the Marketing Manager, the Brand Marketing Specialist is responsible for implementing marketing campaigns that drive measurable results for Channel Zero’s roster of brands, including: _Channel Zero Corporate, CHCH TV, Rewind, Silver Screen Classics, Ouat Media, Brant Beacon, Channel Zero Studios, & Parrot TV_.

This role will assist with Channel Zero’s Marketing Plan and operate in several key areas, both B2B and B2C: Lead Generation; Go-To-Market Campaigns; Event Marketing; and Corporate Branding.

**Essential Duties and Responsibilities**:
**Develop B2B Lead Generation Strategies for Channel Zero brands**
- Collaborate with Marketing Manager & Sales VP to ideate and execute tactics for new business development
- Conduct thorough market analysis to identify trends, competitor positioning, and client needs, using insights to inform marketing strategies
- Represent department in meetings with internal brand stakeholders, working with Marketing Manager to develop strategies to solve complex issues

**Implement Go-to-Market Campaigns for Channel Zero brands**
- Create clear and concise creative briefs that give clear direction for Creative Services and Editing teams to develop original, cutting-edge video and multimedia advertising
- Collaborate with Marketing, Creative Services, Editing and Sales colleagues to leverage these campaigns across the organization - from concept design and through campaign execution, to media placement, optimizing, and reporting
- Cross-train to support fellow Marketing colleagues in Promotions & Communications roles

**Support Event Marketing for Channel Zero brands**
- Assist in planning and executing industry and consumer events (TV industry upfronts, Chamber of Commerce & networking events, conferences, product launches)
- Consult with internal brand stakeholders on event objectives, budgets and timelines
- Develop to-do lists and workback schedules, including event itineraries for all stakeholders
- Lead day-of event coordination including set-up, arrival of vendors, staff, guests, rehearsal, event itinerary, and tear-down

**Assist with Channel Zero Corporate Branding strategy**:

- With Marketing Manager, ensure written and visual brand messaging is aligned on all Channel Zero corporate assets, including:

- Internal Assets: Business Cards, Stationary, In-Building Signage
- Participate in data/research activity and share recommendations

**Other duties as assigned**

**Qualifications**:

- 3-5 years of related Marketing experience, preferably within the digital media industry
- Strong understanding of B2B marketing strategies, including lead generation and content marketing
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives for business audiences
- Strong presentation and negotiating skills, combined with the ability to prioritize, multi-task and work under pressure of deadlines and last minute revisions
- Good judgment and resourcefulness to solve problems. Open, flexible and able to take direction
- Proficiency in presentation building (PowerPoint, Google Slides, Canva, or equivalent)
- Proficiency in digital content publishing (Wordpress, Mailchimp, Nativo, LinkedIn & Social Media)
- Knowledge of marketing analytics tools (Salesforce, Google Analytics, or equivalent) an asset
- Must be able to commute to one of both of our in-office locations and to comply with our corporate work in office policy as it evolves. Access to a personal vehicle is required.

**About Channel Zero Inc.**

**Job Types**: Full-time, Permanent

Additional pay:

- Overtime pay

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Work Location: In person