Brand Marketing Specialist

Brand Marketing Specialist

Full-time, permanent

Hybrid, based out of Toronto:

Opportunity Overview :

The Responsible Gambling Council (RGC) is an independent, non-profit organization dedicated to problem gambling prevention. For more than 40 years, we have worked to reduce gambling risk by creating and delivering innovative awareness and information programs in Ontario and around the world. We work with priority populations, including youth, young adults, ethnocultural populations, and the general public, to educate people on the risks of gambling, mitigating those risks and how to access support. We work with the industry and regulators to promote the adoption of improved play safeguards through best practices research, standards development and the RG Check accreditation program.

Why RGC? :

Ready to launch your marketing career with real impact? Join RGC and gain invaluable experience working alongside a full marketing team and top-tier creative agencies to develop high-impact broadcast campaigns, cutting-edge digital activations, and major sports partnerships that reach millions—from national PSAs airing across major Canadian networks to professional sports partnerships. As Brand Marketing Specialist, you'll craft compelling stories across multiple platforms (social media, streaming, and beyond) while developing expertise in both B2B and B2C marketing, from major sporting event activations to targeted ethnocultural campaigns in multiple languages. Reporting to the Marketing Manager, you'll be mentored by a passionate team while building your portfolio with nationally recognized campaigns that prevent gambling harm and protect communities—an exceptional opportunity for someone starting their marketing career to work on large-scale, purpose-driven campaigns that make a real difference. If you're detail-obsessed, eager to grow your marketing skills through meaningful work, and want to drive genuine social change, we want to hear from you

KEY RESPONSIBILITIES:

1. Brand Champion (20%)

2. Become a brand expert and champion, leading brand review and maintaining guidelines across all channels, ensuring every touchpoint reflects a consistent voice, look, and feel, supporting both internal and external stakeholders.

3. Work closely with Marcom team to develop and execute brand campaigns that optimize and strengthen brand presence across all channels.
4. Own and establish a brand review process, ensuring smooth workflow and consistent brand exposure.

5. Lead development of brand tool kit, creating a suite of foundational brand tools including presentations, templates, tools and collateral.

6. Marketing & Project Management (35%)

7. Lead the execution of marketing campaigns, collaborating with the preventions education team to develop high-impact campaigns across media, print and event-based channels.

8. Drive execution of RGC's Discovery Conference marketing plan and other organizational campaigns, ensuring timely delivery and alignment with overall marketing objectives.

9. Support the triage of new marketing requests, working closely with stakeholders to ensure requests are clear, strategically aligned, and actionable.

10. Communications & Storytelling (30%)

11. Draft, edit, and proofread content for emails, newsletters, and digital content, ensuring consistent brand voice and tone.

12. Support the development of presentation content and campaign messaging that bring RGC's mission to life.

13. Contribute creative ideas and fresh approaches to strengthen storytelling across all brand touchpoints.

14. Continuous Improvement & Admin Support (15%)

15. Oversee marketing inboxes, responding to and triage of requests to ensure efficient follow-up and smooth cross-functional execution.

16. Manage team financials including processing all billings, and overseeing finance approval and submission processes to ensure invoices are processed and actioned in a timely manner.
17. Maintain organized file storage systems with clear naming conventions, version control, and licensing records to ensure easy access, consistency, and proper usage of creative assets.
18. Stay current on emerging marketing trends, tools, and technologies.

QUALIFICATIONS:

• 3+ years working in a marketing role.
• Degree, Diploma or Certificate in Marketing, Communications, Business, Public Health or related field.
• Excellent communication skills and an advanced attention to detail.
• Strong ability to collaboratively work in cross-functional teams while being able to demonstrate flexibility and agile environments.
• Excellent interpersonal abilities, multi-tasking and prioritizing, problem solving skills and communication skills.
• Advanced proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, SharePoint).

Our Ideal Candidate :

• Is bilingual in French – preferential treatment will be given to those who are.
• Is curious and is passionate about purpose driven work.

RGC celebrates and values cultural diversity and is committed to attracting and retaining a diverse staff. We will honor your experiences, perspectives, and unique identity. Together, our organization strives to create and maintain working environments that are inclusive, equitable and welcoming.

The Responsible Gambling Council is committed to providing an accessible recruitment process and workplace. Please let us know if you require accommodation under the Accessibility for Ontarians with Disabilities Act (AODA).

Please note, successful candidates will be required to complete a background check, facilitated by a third-party screener.

Salary range is $57,200 - $71,400: annually commensurate with skills and experience.

If you are interested in learning more about this role, please apply directly and our team will reach out should you be selected for an interview.

Applications must be received by November 16, 2025.