Marketing Specialist

**Department** Brand

**Salary range** $60,299.77 to $83,456.99

**Hours per week** 35

**Grade** 10

**Posted date**

**Closing date** November 20, 2024

**Position Type** Full Time - Operating Funded

**Description**:
This position is a part of the Non-Academic Staff Association (NASA).

This position has an expected end date of January 7, 2026 and offers a comprehensive benefits package which can be viewed on our Benefits Overview page.

**Location - **This role is hybrid with a mix of remote and in-person work at Enterprise Square.

**Working at the University of Alberta**
- The University of Alberta acknowledges that we are located on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Métis, Inuit and all First Peoples of Canada, whose presence continues to enrich our vibrant community._

The University of Alberta is a community of knowledge seekers, change makers and world shapers who lead with purpose each and every day. We are home to over 14,000 faculty and staff, more than 40,000 students and a growing community of 300,000 alumni worldwide.

Your work will have a meaningful influence on a fascinating cross-section of people — from our students and community members, to our renowned researchers and innovators, making discoveries and generating solutions that make the world healthier, safer, stronger and more just. **Learn more**.**

**Working for the Marketing Department**

Stories teach us. They drive knowledge. Shape who we are and the way we understand the world. Teach us about our past. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally. We are One University telling the stories of change-makers, community builders, and world shapers.

**Position**

Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts. This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination and client management.

**Duties**
- In collaboration with the Director of Brand and Brand Team, create and steward integrated marketing plans that meet the university’s marketing objectives.
- Interface with and contribute to cross-functional marketing teams to deliver all elements of brand-related initiatives.
- Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately within the agreed upon timelines and budget.
- Act as a liaison and key point of contact for designated Brand inquiries.
- Contribute to a fair, positive and equitable environment that supports a diverse workforce.

**Minimum Qualifications**
- Degree in Marketing/Communications or related field.
- 5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing.
- Experience with internal brand building in a large or complex organization.
- Strong digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
- Experience working in an internal marketing department and or familiarity with agency-client service delivery models.
- Ability to execute creative development and production processes.
- Superior attention to detail as well as excellent verbal and written communications skills.
- A ‘‘hands on’’ creative and dynamic approach for delivering project results with a focus on best practices.
- Strong organization and project coordination skills.

**Preferred Qualifications**
- Experience in a post-secondary role is an asset.
- Experience in project management is an asset.

We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.

**Note**: This opportunity will be available until midnight November 20, 2024, Edmonton, Alberta local time.