Sales and Marketing Manager

6 days ago


Lakefield, Canada Regency of Lakefield Full time

**Overview**

**Duties**

Reports to General Manager
- Work closely and with the General Manager and Management staff to maximize the number of prospects that become residents.
- Keep updated and supervise the maintenance of a completed and current lead management and prospect database that includes: prospects, community influencers, family influencers, etc.
- Closely monitor the residence wait list to ensure vacancies to needs are promptly addressed and prospects on the wait list are regularly communicated with.
- With the General Manager, review the status of the resident population on a regular basis in order to proactively work on potential vacancies.
- Ensure the regular communication regarding upcoming potential move-outs and move-ins is shared with management team.
- Create a marketing plan for the year and manage marketing budget.
- Research, plan, budget and coordinate the execution of on-site and off-site marketing events that attract prospects and referral sources.
- Plan, budget and coordinate regular one-on-one meetings with community influencers and senior's groups that will educate and keep them current on the residence's offerings and services.
- Review competition availability, status and offering on a regular basis.
- Book and conduct tours of the residence with prospects, family and community influencers.
- Conduct prompt and appropriate follow-up on all visits and inquires.
- Call-out to all leads in the existing database to maximize all opportunities available to have potential clients become a resident.
- Manage the overall leasing process from start to finish-prospect to resident.
- Complete paperwork for all new rentals, and maintain current and in-depth content knowledge of the home's Residency Agreement, CHIP and Resident Handbook.
- Ensure model suites and/or show rooms are in proper order and always ready for tours.

**Skills**
- Previous knowledge of experience in the seniors' market, public health sector and private health sector an asset but not mandatory. Must have genuine interest in seniors.
- Have minimum of 2 years office/ sales experience
- Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events.
- Experience in developing and managing budgets.
- Good physical and mental health and free from communicable diseases.
- Must be computer literate
- Must demonstrate excellent communication skills. Must be organized and able to set priorities.

Join our team as a Sales and Marketing Manager where you can make a significant impact on our business growth while developing your career in a supportive environment.

Pay: $55,000.00-$60,000.00 per year

Schedule:

- Monday to Friday

Work Location: In person



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