Promotion & Marketing Specialist

**Job Title**: Promotion & Marketing Specialist

**Location**: Remote Metro Vancouver Based (with travel as needed)

**Company**:HSR - Zero Waste Consulting & Waste Management Solutions

**Application Closing Date**: March 7th, 2025 11:59 PM

**Effective Start Date**: March 24th, 2025

**About Us**:At HSR, we’re committed to driving environmental sustainability through comprehensive Zero Waste consulting and waste management solutions. We help businesses minimize waste, reduce environmental footprints, and achieve their sustainability goals. By providing expert guidance and tailored waste management systems, we empower businesses to make meaningful impacts on both the planet and their bottom line. We are seeking a dynamic and results-driven Promotion, Marketing, and Sales Specialist to join our growing team and help us expand our B2B customer base.

**Position Overview**: As a Promotion, Marketing, and Sales Specialist at HSR, you will be responsible for developing and executing strategic marketing and sales initiatives to promote our Zero Waste solutions to businesses. You will work closely with our consulting, operations, and People & Culture teams to ensure that all aspects of our marketing efforts align with our organizational goals, branding standards, and brand voice. Your efforts will play a pivotal role in positioning HSR as an industry leader in the Zero Waste space.

**Key Responsibilities**:

- _Marketing Campaign Execution:_ Create and execute integrated marketing campaigns to raise awareness of our services and position us as a leader in the Zero Waste consulting and waste management sector.
- _Sales Collateral Development_:_ Collaborate with the sales team to convert qualified leads into long-term business clients by providing effective sales collateral, presentation support, and product knowledge support.
- _Content Creation:_ Produce engaging content, including blog posts, videos, case studies, white papers, and promotional materials that demonstrate the benefits of Zero Waste solutions for businesses.
- _Speaking Engagement Coordination and Management:_ Ensure proactive speaker placements and engagement as well as coordinate and manage speaking engagements.
- _CRM Administration:_ Manage Zoho CRM implementation, optimization, and team training.
- _Market Research:_ Stay up-to-date on industry trends, competitor strategies, and customer needs to identify new growth opportunities.
- _Reporting and Analytics:_ Track and analyze the effectiveness of marketing and sales campaigns, using data to improve performance and outcomes continuously.
- _Vendor Management:_ Source and manage relationships with marketing vendors to ensure high-quality, cost-effective marketing materials, campaigns, and external support.
- _Internal Marketing Collaboration:_ Work with the People & Culture team to develop and execute internal marketing initiatives that promote company culture, values, and employee engagement.
- _Brand Alignment & Service Delivery Assets:_ Work with operations and internal teams to ensure that all aspects of our organization (customer service, client-facing assets, client interactions, internal communications) are up to date and align with our branding guidelines and brand voice.
- _Website Optimization & Management (Word Press):_ Ensure our websites are up to date and reflect our brand voice. Drive optimization efforts for lead conversion, UX improvements, and search engine ranking.
- _Internal Marketing:_ Work with People & Culture to ensure that all employee-facing assets and activities are aligned with our branding guidelines and brand voice.
- _Lead Generation:_ Develop and implement strategies for generating leads and support sales in building relationships with key decision-makers at B2B companies.

**Qualifications**:

- Proven experience (3+ years) in B2B marketing, sales, and promotions, ideally within the sustainability, waste management, or environmental sectors.
- Strong understanding of B2B marketing and sales cycles.
- Proficient in analyzing, automating, and standardizing reports.
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
- Proficient in digital marketing tools, social media platforms, CRM systems, and marketing automation software.
- Proficient in Graphic Design (Adobe Illustrator, Photoshop, Canva) is a plus.
- Proficient in creating and giving presentations online and in person.
- Creative mindset with an ability to develop innovative marketing strategies that resonate with business clients.
- Strong verbal, written, and presentation skills and comfortable with public speaking.
- Excellent research skills to identify new trends and target marketing opportunities.
- Ability to analyze data and report on campaign performance metrics.
- Proven experience managing vendor relationships and coordinating external marketing efforts.
- Bachelor’s degree in Marketing, Business, Environmental Science, or a related f