Marketing and Publicity Coordinator

2 weeks ago

Thunder Bay, Canada Magnus Theatre Full time

**About the Position**

**Responsibilities**
- Plan, create, and facilitate Magnus Theatre's Marketing & Publicity strategy and materials
- Operate within an established budget and track expenses

Administration
- Oversee distribution and occasional creation of content to relevant media outlets and the general public
- Manage and report marketing results on a per production and annual basis
- Create and submit a year end Performance Report for Magnus, showing increases or decreases in attendance, event participation, and other KPIs
- Facilitate and attend weekly Marketing meetings
- Lead survey initiatives, focus groups, and analyze public opinion
- Follow and implement guidelines set be government, associations, and Magnus Theatre policies
- Create and administer advertising schedules
- Investigate new marketing opportunities, evaluate and make decisions with budget limitations
- Develop a marketing & communications plan including strategy, goals, budget, and tactics

Branding
- Work directly with the Artistic Director and external contractors to establish a vision for all marketing and publicity materials for Magnus Theatre
- Develop and implement marketing plan for subscription launch while working directly with other departments and contractors to ensure a successful launch
- Coordinate patron retention strategies with the assistance of the Artistic Director, Executive Director, and Box Office Manager
- Envision, design, and manage the distribution of the Season Launch marketing materials
- Plan advertising and promotional campaigns for products or services on a variety of platforms and train all staff on upcoming marketing and publicity campaigns
- Prepare, write, and distribute radio commercials, media releases, and posters

**Qualifications**
- A degree or diploma in Marketing or other applicable discipline
- Demonstrated track record of inclusive and strategic vision
- Strong interpersonal skills
- Excellent written and verbal communication skills
- Knowledge of the not-for-profit environment and appreciation of the performing arts
- Ability to work within and maintain a highly effective and positive team culture
- Graphic design experience an asset

**Further Information**

The compensation package includes a salary of $20,000-$22,000 which is commensurate with experience.

**Application Process**

If you feel that you could make a meaningful contribution in this role, please send a cover letter and resume in a single PDF file prior to Monday September 8th, 2025.

**About Magnus Theatre**

**Job Type**: Part-time

Pay: $20,000.00-$22,000.00 per year

Expected hours: 20 per week

**Benefits**:

- Company events
- Flexible schedule
- On-site parking

Work Location: In person

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