Marketing Manager

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people in their local communities. If this sounds like you, and the opportunity below sounds exciting, we’d like to hear from you.

**About the Role**:
Reporting to the CMO, you will be focused on member communications and strategies to increase member engagement and usage of our member benefits. A core differentiator for our business is our member benefits, this position would be responsible for continuously evaluating and optimizing the benefits offering and uptake by members. You will be responsible for building and implementing strategies to ensure the Charitable Impact goals are met each year. Understanding the voice of the customer and implementing strategies to increase member engagement is a core focus for this position.

Key Responsibilities:

- Assist in the development and implementation of the annual strategic marketing calendar, planning which includes member marketing driven and stakeholder driven activities.
- Work with key partners to ensure the appropriate tracking and reporting are setup to support the analysis of the performance of your marketing activities and progress towards meeting goals and targets.
- Evaluate members’ online behavior and provide insights and recommendations for further enhancements to the member experience.
- Build member experience strategies and roadmap for all channels and implement.
- Identify key trends that influence consumer behaviour while creating and implementing strategies to capture the voice of the member.
- Maintain competitive and industry knowledge to ensure we are leveraging leading marketing strategies to accomplish our goals.
- Support our Sales and Distribution team with the preparation and delivery of communications and marketing collateral for advisors.

**What You Bring to the Table**:

- Degree in Marketing, Commerce, or related field with a minimum of 3 years working in marketing strategy/digital marketing space (preferably in the financial services/insurance industry).
- Experience with different CRM’s and marketing automation toolsets (preferably HubSpot).
- An understanding of digital marketing compliance and privacy requirements and CASL.
- Strong understanding of customer segmentation.
- Ability to transform data and insights into design and process optimizations.
- Ability to think creatively, produce creatively and work at both a hands on detailed level and a management level.
- Self-driven, able to take initiative and propose concepts/activities that would make a difference for our stakeholders or business partners.
- Strong attention to detail and a demonstrated ability to produce and sustain excellent results over a period of time.
- Positive, open-minded listener with solutions focus.

**About Serenia Life Financial**:
At Serenia Life Financial, we’re on a mission to uncomplicate insurance - so that our members can feel confident when it comes to protecting their family’s financial future. As a grow-to-give company, we share our profits through company donations, community outreach, and some truly unique member benefits.

We care about the world, but just as importantly, we care about our employees. That’s why we do what we can to help our team prioritize their health & well-being, achieve work-life balance, and make sure each workday is fulfilling and fun.

**What We Offer You**:

- competitive compensation
- company-matched retirement plan
- comprehensive health & dental coverage
- flexible workplace opportunities
- generous vacation & sick day program
- discounts on life insurance
- mentorship & continued learning opportunities
- volunteer day (extra day off to support a cause you care about)
- employee appreciation days & well-being program

Serenia Life has implemented a formal Workplace Flexibility policy, which provides options for our employees to balance their home and work lives and enable them to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

**Statement on Diversity and Accommodations**: