Transit Marketing and Rider Experience Coordinator

**Description**
**Working for the City of Burlington**
A great career is closer than you think. Come work for the City of Burlington, where you’ll be joining an innovative and progressive workplace focused on building a 21st century city that respects the diversity of our residents, visitors, and employees; and prioritizes continuous opportunities for you to learn and grow.
We don't just spend time attracting the best talent. We spend time and resources to keep the best talent. This may include: flexible working hours, mobile and hybrid working arrangements, a great benefits package, as well as programs to foster innovation and leadership.
**Location**
**Position Overview**
The Transit Marketing and Rider Experience Coordinator develops and implements transit marketing programs and oversees the customer service and transit rider experience for Burlington Transit.
**Responsibilities**
The Transit Marketing and Rider Experience Coordinator:

- Develops, implements and monitors short and long-range marketing programs including the development of annual marketing and campaigns to promote Burlington Transit to current and new riders. This includes advertising, sponsorship, and partnerships.
- Develops and implements communication strategies.
- Responsible for updating the Burlington Transit website content and social media with relevant and timely communications regarding transit initiatives, projects, service enhancements and service disruptions. This position works closely with Corporate Communications and Engagement.
- Carries out market research to identify potential growth areas or opportunities for transit services or programs.
- Measures and evaluates the effectiveness of marketing programs and initiatives, identifying areas for improvement or policy development. Sets performance standards and deliverables for the marketing programs. Develops transit advertising standards and performance monitoring programs.
- Coordinates, promotes, and implements transit events and rider engagement workshops.
- Liaises with external agencies (PRESTO, OPTA) to coordinate broader marketing programs.
- Oversees the handling of customer feedback and ensures that complaints are routed and responded to in a timely manner. Makes recommendations for changes in service delivery based on customer feedback received.
- Makes recommendations and works with the Planning and Business Services team to identify improvements to ensure proper customer communication and understanding.
- Researches, writes and edits a wide variety of print and electronic publications (including reports, media releases, briefing notes, backgrounders and advertisements) to communicate and increase the public understanding of transit-related issues, as well as to engage the public in local transit projects/initiatives.
- Coordinates with Corporate Communications and Engagement and external service providers on Transit-related signage, publications, social media and web-based communications.
- Leads transit projects related to enhancing the rider experience.
- Maintains effective relations with media, identifies and encourages opportunities for positive coverage of Burlington Transit and responds effectively to media inquiries to promote and enhance Transit’s image.
- Provides day to day supervision. This role also co-ordinates contract consultants retained by the city to carry out marketing services.

**Requirements**:
This position may require occasional travel between sites and/or City facilities and must provide own transportation.
**Additional Information**
**Accommodations**

Location: 426 Brant Street,Burlington,Ontario L7R 3Z6, Burlington, ON

**Job Type**: Contract

**Salary**: $82,534.00-$103,168.00 per year