Vp of Sales

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The Vice President of Sales - Food Service will be instrumental in driving revenue growth and market share for Freshstone Brands (FBI) within the food service sector. This role will oversee the strategic development and execution of sales initiatives, ensuring our premium food products are effectively positioned and promoted to food service clients. The VP will collaborate with cross-functional teams to enhance customer relationships and optimize sales performance across the organization.

**REPORTING RELATIONSHIP & REPORTS**:
This position will report directly to the Senior Vice President of Sales and Business Development.

**ORGANIZATION**:
Freshstone Brands Inc. (“FBI”) is a premier manufacturer of high-quality prepared food products that services the retail, foodservice, and co-manufacturing channels. The Company’s products include branded and private label entrees, salads, sides, appetizers, hand-held foods, and other prepared foods. FBI supplies fresh and some frozen items to major Canadian retailers for sale “behind the glass” or in packaged formats in the perimeter of the store, as well as to well-known foodservice customers, and some major branded food businesses under contract.

FBI manufactures its products in 6 manufacturing plants which are SQF Level 3 certified strategically located across Canada, giving FBI critical mass, and geographic proximity to the US market.

With its own brands, FBI services all the major Grocery, Mass, Club and Food Service customers in Canada either directly or through distributor and broker relationships. Additionally, FBI has co-developed and launched a variety of “own-label” and private label programs with a wide range of blue-chip, recognized retailers and food service companies across North America.

**ESSENTIAL FUNCTIONS**:

- Develop and implement a comprehensive sales strategy for the food service sector to achieve defined revenue targets and market expansion goals.
- Lead, mentor, and motivate the food service sales team, fostering a culture of high performance and accountability.
- Cultivate and maintain relationships with key food service clients, ensuring their needs are met and exceeded.
- Monitor industry trends, competitive landscape, and customer preferences to inform strategic decisions and product offerings.
- Analyze sales data and market trends to drive strategic planning and ensure accurate sales forecasting.
- Work closely with marketing, production, and supply chain teams to align product offerings with customer needs and market demand.
- Ensure that all sales activities comply with company policies, industry regulations, and retailer requirements.
- Track and report on sales performance metrics, adjusting strategies as necessary to maximize effectiveness.
- Oversee the training and development of the sales team to enhance product knowledge and sales techniques.
- Participate in industry events and travel to customer locations as necessary to build relationships and drive sales.

**EDUCATION & PREREQUISITES**
- Minimum of 10 years of experience in sales, with at least 5 years in a leadership role within the food service or food manufacturing industry.
- Proven track record of developing successful sales strategies and achieving revenue targets.
- Exceptional leadership and team management skills, with the ability to inspire and drive performance.
- Strong analytical skills and proficiency in interpreting sales data to inform decision-making.
- Excellent communication and interpersonal skills for effective collaboration with clients and internal teams.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and CRM software.
- Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
- Willingness to travel as needed.
- Bilingualism is an asset.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- On-site parking

**Experience**:

- Sales: 10 years (required)
- Leadership within the Food Manufacturing Industry: 5 years (required)

Licence/Certification:

- Driving Licence (required)

Willingness to travel:

- 100% (required)

Work Location: On the road