Marketing Manager

**About us**

CDI College is Canada's largest private college network with over 50 years of educational excellence with 23 campuses in British Columbia, Alberta, Ontario, Quebec and Manitoba. Our innovation and dynamism shine through a range of forward-thinking programs. We are a leading Canadian career training institution, dedicated to quality education and student success. Established in 1970, we offer over 50 diploma and certifications programs across various disciplines such as business, healthcare, technology, and art and design.

**Role Overview**

Shape Our Story: Your Marketing Career Awaits

**Compensation**: 70,000 - 80,000/annum

**Job Type**: Full-time, Permanent, Onsite

**Expected Start Date**: Nov 11, 2024

**Your Role In Action**:
The Social Media and Communities Manager will be responsible for developing, implementing, and managing our social media strategy and nurturing online communities to increase brand awareness, engagement, and customer loyalty. This role is ideal for someone with a passion for digital communication, who can turn trends into action and engage our audience meaningfully. This role is perfect for someone who is both creative and strategic, with a knack for building relationships and a passion for fostering vibrant online communities. If you are ready to help shape Primacorp Ventures' social voice and create memorable online experiences, we’d love to meet you

**Key Responsibilities**:

- Develop and implement social media strategies to align with business goals and drive growth.
- Create, curate, and publish engaging content across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Manage day-to-day interactions with followers, respond to queries, and nurture online conversations.
- Monitor and report on social media KPIs, analyzing data to measure success and optimize future campaigns.
- Identify, recruit, and manage relationships with brand ambassadors, influencers, and other key partnerships.
- Collaborate with cross-functional teams (marketing, product, customer support) to maintain a cohesive brand voice and enhance customer experience.
- Organize and manage online community events, such as webinars, live Q&A sessions, and brand-focused challenges, to deepen engagement.
- Address customer feedback, complaints, and compliments professionally and in a timely manner, fostering a positive online community.

**Your Expertise**:

- Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
- Proven experience as a Social Media Manager, Community Manager, or similar role, with a portfolio of successful social media campaigns.
- Proficiency with social media platforms, analytics tools, and content management systems.
- Strong writing and communication skills with attention to detail and creativity.
- Knowledge of social media marketing trends, including experience with influencer marketing, brand partnerships, and community building.
- Ability to analyze and interpret data to drive insights and improvements.
- Experience with paid social media campaigns is a plus.
- Self-motivated, adaptable, and able to work in a fast-paced environment.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Flexible working arrangements.
- A fun, collaborative team environment in a mission-driven company.

**To Apply**: Please submit your resume, cover letter, and any relevant portfolio or examples of social media campaigns you have managed.

**Job Types**: Full-time, Permanent

Pay: $70,000.00-$80,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Tuition reimbursement
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- New Westminster, BC V3M 6G2: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 2 years (preferred)

Work Location: In person

Expected start date: 2024-11-11