Social Media and SEO Officer
2 weeks ago
**Key Responsibilities: Social Media Management**:
- Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.).
- Create, schedule, and publish engaging content (blogs, posts, stories, reels, videos).
- Interact with followers, respond to comments and messages promptly.
- Monitor platform analytics and prepare performance reports.
- Run paid ad campaigns (if required) and monitor results.
**Search Engine Optimization (SEO)**:
- Conduct keyword research and implement SEO strategies in website content, blogs, and landing pages.
- Optimize website structure, meta tags, image alt texts, and internal linking.
- Track and improve organic search rankings using tools like Google Search Console, SEMrush, or Ahrefs.
- Collaborate with the content and development team to implement technical and on-page SEO changes.
- Monitor SEO performance and generate monthly reports.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience managing business social media accounts and SEO.
- Strong knowledge of SEO tools (Google Analytics, Search Console, Yoast, SEMrush, etc.).
- Experience with content creation tools (Canva, Adobe Suite, CapCut, etc.).
- Excellent written and verbal communication skills.
- Up-to-date with the latest digital marketing trends and best practices.
- Ability to multitask and manage time effectively.
**Preferred Qualifications**:
- Basic knowledge of HTML/CSS and website CMSs (e.g., WordPress, Shopify).
- Experience running social media ads (Meta Ads Manager, Google Ads).
- Graphic design or video editing skills.
- Google Analytics or SEO certifications (a plus).
**Salary & Benefits**:
- Competitive salary based on experience.
- Opportunities for career growth and training.
Pay: $17.85-$20.00 per hour
Expected hours: 30 per week
Work Location: In person
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