SEO Specialist

**JOB OVERVIEW**
- The SEO Specialist will manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. The SEO Specialist will also manage all SEM campaigns in order to maximize ROI._

Kinka Family is currently looking for an **SEO (Search Engine Optimization) Specialist** to join our team

**LOCATION**

294 College St, Toronto, ON M5T 1R9

**BENEFITS**
- **Extended Benefits** - Medical, Vision and Dental (Applicable after successful completion of the probationary period)
- **Staff discount** across all Kinka Family group restaurants globally (KINKA IZAKAYA, KINTON RAMEN, JaBistro, NEO COFFEE BAR, KINKA SUSHI BAR IZAKAYA)
- **Referral Program**:

- **Paid Vacation**

**RESPONSIBILITIES & DUTIES**
- Develop optimization strategies/tactics that increase the company's search engine results rankingsResearch SEO keywords to use throughout the company's website and marketing materials
- Perform ongoing keyword discovery, expansion and optimization
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO execution performance
- Execute paid search/ PPC campaigns
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Optimize copy and landing pages for search engine marketing
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Respond to Google and Yelp Reviews

**REQUIREMENTS**
- Bachelor’s degree in Marketing (or related program)
- 2-3 years of experience in successfully developing and executing SEO campaigns
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Experience with A/B and multivariate experiments
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Experience with using Hootsuite, Facebook Manager and insight
- Demonstrated experience using Google ads
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Familiarity with how to use and leverage Google performance Max should be an asset
- Must be legally authorized to work in Canada without **sponsorship** for employment for a work-authorized permit to be considered

**About KINKA FAMILY**

Founded in 2009, KINKA FAMILY was born from our passion to revolutionize Japanese hospitality experiences and bringing original and flavorful Japanese food to the world. Today, we’re recognized as Canada’s largest Japanese restaurant brand, operating a diverse portfolio of restaurants and cafés around the world.

We have several brands under our umbrella and each brand is unique in its concept to bring guests on a unique culinary journey unlike any other. As we look ahead, our standards for excellence in our food and service continue to be our guiding vision so that we can give our guests the best Japanese food experience.

**DIVERSITY & INCLUSION**

**ACCOMMODATION**

HKinkafamily

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Discounted or free food
- Extended health care
- Paid time off
- Store discount
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Ability to commute/relocate:

- Toronto, ON M5T1R9: reliably commute or plan to relocate before starting work (required)

Application question(s):

- What is your salary expectation for this role?

**Experience**:

- developing and executing SEO campaigns: 2 years (required)
- SEO industry programs (Google Analytics or Adobe Analytics): 1 year (preferred)
- using Hootsuite, Facebook Manager and insight: 1 year (preferred)
- keyword research and data mining tools: 1 year (preferred)

Work Location: One location