Marketing Coordinator

7 days ago

Kitchener, Canada BinSentry Full time

Marketing Coordinator - BinSentry (Full-Time)

BinSentry is an extremely fast-growing ag-tech company started here in KW. BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

Job Overview

The Marketing Coordinator will be responsible for supporting and implementing marketing strategies that align with BinSentry's goals in the AgTech industry. This role requires a blend of organizational skills, creativity and analytical skills. An understanding of the North American swine and poultry industries and agricultural technology trends is an asset.

Key Responsibilities
- Assist in the execution of sales and marketing campaigns to promote BinSentry's IoT solutions for the agricultural sector
- Conduct market research on AgTech trends, competitor activities, and customer needs to inform marketing strategies
- Collaborate with sales and customer success teams to support product launches and follow-on campaigns
- Assist in managing and updating BinSentry's social media presence and digital marketing efforts
- Prepare marketing reports and analyze campaign performance metrics
- Coordinate participation in agricultural trade shows, conferences, and industry events
- Maintain marketing collateral inventory and ensure all materials are current and accurate
- Assist in developing content for the company website, blog, and other marketing channels
- Take the lead in organizing and filing campaign and product marketing materials
- Support the creation of sales enablement materials for the BinSentry sales team

**Qualifications**:

- Bachelor's or college-level degree in Marketing, Communications, Agricultural Business, or a related field
- 2-3 years of experience in marketing, preferably in the AgTech or IoT sector
- Strong understanding of digital marketing techniques and social media management
- Excellent written and verbal communication skills
- Proficiency in marketing analytics tools and CRM systems
- Ability to multitask and manage multiple projects simultaneously
- Creative mindset with strong analytical and problem-solving skills
- Knowledge of the agricultural industry and IoT technology is a plus

**Required Skills**:

- Project management and organizational skills
- Proficiency in Microsoft Office Suite and Google Workspace
- Data analysis and reporting capabilities

Why Join BinSentry?
- Opportunity to work in a fast-growing AgTech startup environment
- Collaborative team culture focused on innovation
- Competitive salary and benefits package
- Professional development opportunities
- Chance to make a significant impact in the agricultural technology sector

At BinSentry, we are committed to revolutionizing the agricultural industry through innovative IoT solutions. If you are passionate about marketing, technology, and agriculture, we want to hear from you. Join us in our mission to transform the future of farming

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