Ai and Conversion Rate Optimization Expert
7 days ago
**Job Summary**:
**Key Responsibilities**:
- Develop and manage digital marketing campaigns on platforms like Facebook and Google Ads.
- Create and test variations of ad copies and landing page designs using AI-driven tools to maximize conversion rates.
- Utilize WordPress, Unbounce, Mailchimp, and HubSpot for content management and marketing automation.
- Analyze user behavior and campaign performance using tools like Mouseflow and Google Analytics 4 (GA4) to derive actionable insights for CRO.
- Implement system automations using Zapier and integrate AI functionalities such as ChatGPT to streamline operations.
- Generate human-like articles and blogs using AI to support content marketing efforts.
- Work under pressure to produce high-quality leads within budget constraints; efficiency and cost-effectiveness are paramount.
**Qualifications**:
- 3+ years of experience in running effective online advertising campaigns and CRO.
- Experience with web development platforms like WordPress and landing page builders such as Unbounce.
- Expertise in social media marketing and digital content creation.
- Ability to work quickly and efficiently, with a proven track record of generating tangible results.
**Additional Requirements**:
- Excellent problem-solving skills and the ability to adapt strategies based on analytical insights.
- Strong communication skills and the ability to work collaboratively in a dynamic team environment.
- Resilience under pressure and flexibility to adapt to changing priorities and deadlines.
**Benefits**:
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and advancement.
- Flexible working hours and remote work options.
**Application Process**:
**Note**: Performance is measured based on the quality and cost-efficiency of leads generated. Specific details regarding bonuses and incentives will be discussed during the interview stage.
Pay: $50,000.00-$56,000.00 per year
**Benefits**:
- Dental care
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
**Experience**:
- Machine learning: 1 year (preferred)
- Facebook Advertising: 3 years (required)
- Google Ad Manager: 3 years (required)
- WordPress: 2 years (required)
Work Location: Hybrid remote in London, ON N6H 5K6
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