Content Marketing Specialist

Job Description

Please note:
- Current work authorization for Canada _is required for all openings._- This is a regular, full-time role._- You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement._

Who We Are:
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

The Opportunity:
Reporting to the Manager, Content Marketing, the Content Marketing Specialist supports the Content Marketing team with the creation and distribution of marketing content across multiple platforms and formats to drive sales, increase engagement, and promote Fidelity’s brand, products and services to investors.

What You Will Do:
The Content Marketing Specialist is responsible for helping to drive organic awareness, acquisition, and adoption for the business. As a member of the Content Marketing team, you will assist in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital-first approach and a customer-centric view, you will create compelling content and campaigns that resonate with our customers and strategically nurture leads throughout the customer journey. In this role, you will:
- Collaborate with our team of writers to develop keyword-targeted personal finance articles that support our organic search objectives.- Support integrated marketing programs for new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs such as sign-ups, account openings, downloads, etc.- Manage our licensed content program to support existing marketing campaigns.- Maintain a regular cycle of updates for collateral, including expiration, retirement and redesign as needed.- Support the team with reporting to help inform marketing planning, strategies, and campaigns.- Work collaboratively with internal business partners and other key stakeholders.

What We’re Looking For:
- Over 2 years’ experience gained in a marketing, public relations, or communications role within financial services or asset management.- Knowledge of the financial services industry with a growing understanding of wealth management products like ETFs and personal finance topics.- A passion for creating tailored and engaging content in a variety of formats and styles to convert audiences.- An understanding of search engine optimization (SEO) and how to edit content to improve SEO ranking.- Ability to manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities.- Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with supervision from Manager to ensure compliance requirements are maintained.- Familiarity with content management platforms (experience with Seismic is an asset).

The Expertise You Bring:
- Strong project management skills, with the ability to manage multiple projects and deadlines at the same time- Excellent writing and communication skills, short and long-form copy- Proven ability to build strong relationships with key stakeholders- Strong attention to detail- Process driven and result-oriented- Proactive nature- Effective knowledge of digital and traditional marketing strategies and tactics
- Some of the ways we will help you feel valued and supported as part of our team:_- Flexible working arrangements - hybrid, and in office options.- Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.- Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, which include up to $5000 annually for mental health services and therapy.- Parental leave top-up to 100% of your salary for a period of 25 weeks.- Up to $650 for home office equipment.- Generous time off policy, including two paid days annually to volunteer at a charity of your choice.- Diversity and inclusion programs, including an active network of Employee Resource Groups.- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate, people-centric culture, and are proud to have be